When we arrived at an unmarked warehouse for the Launch for the launch of Africa’s LARGEST Musical Instrument and Technology Experience Store, I was a little sceptical about the event, but drove in with minimal expectation, but low expectations turned out to yield maximum results.

Located centrally between Johannesburg and Pretoria, just a few minutes from the Mall of Africa is any audiophiles dream. It’s not at all difficult to find on old Pretoria road in Midrand, and the drive is really worth it.

BMW was the chauffeur service for on the evening of the launch taking us to the other side of the property where we were welcomed. After a quick photo we were led down a long well-lit white corridor where we were served champagne before entering the venue. This area is set to not only keep the best equipment and sound technology, but also to host large functions with a large stage, bar facilities and easily accessible bathrooms.

Eager to see what the facility offers we waited for the big reveal and when the ribbon was cut and the store declared was open, then the excitement began. You will find everything related to sound under one roof. From recoding equipment, instruments, the best head-phones and more, you have to experience it.