MINI South Africa, along with its partners GQ Magazine and South African Fashion Week (SAFW), is proud to announce Shaylene Morris of BI PAREL as the winner of the 2019 MINI Scouting Menswear competition.
Shaylene Morris is a 26-year old entrepreneur and graduate from the University of Johannesburg whose BI PAREL label draws inspiration from Japanese street culture. “I was definitely not expecting this,” said an emotional Morris after the announcement on Friday, 5 April.
Started in 2017, BI PAREL is a unisex street couture brand that allows Morris an outlet for her passion for detail and pattern work, while creating pieces that are unique and interesting. As part of her prize, Morris will have the opportunity to showcase a collection at the AW19 edition of SAFW in October 2019, receive R50 000 in cash to support the further development of her fashion business, and enjoy media exposure.
“BI PAREL’s creative aim of ‘comfortably standing out’ is a maxim that certainly rings true for MINI,” says Thilosh Moodally, Head of MINI South Africa. “As a brand, we take inspiration from and celebrate those who are constantly pushing boundaries and embracing challenges. BI PAREL further encompasses MINI’s Fashion Reimagined ideals.”
“I’m just so happy that the hard work and long hours are paying off. Thanks to all who played a role in this win,” Morris adds.