Cadbury Dairy Milk unveils a new look for their iconic chocolate slabs.
The new look is distinctive with a modern twist. But don’t worry, the new packaging will still leave you with the same deliciousness that you have come to expect from each slab.
The new look reflects the brand’s natural goodness and philanthropic spirit, emphasising the vision to inspire goodness through its products, people and programmes.
Digging up the archives, has The Dairy Milk logotype recrafted to include the distinctive Dairy Milk pattern from the original 1905 pack. Adding greater depth to the iconic purple packaging, chocolate lovers will have no trouble finding their favourite flavour in store.
The iconic Glass & a Half logo, which amplifies Cadbury Dairy Milk’s generous nature, has also been redesigned to link directly with the chocolate slab, which together with the natural ingredient notes, highlights the quality of the ingredients and the classic creamy Cadbury Dairy Milk taste that South Africans love.
The new look packaging proudly showcases the Cocoa Life logo, which represents the Mondelez 100% sustainably sourced cocoa programme.
Cocoa Life is Cadbury Dairy Milk’s commitment to keep building and empowering resilient, thriving cocoa farming communities to produce its 100% sustainably sourced cocoa beans.
This means that every time you purchase your favourite Cadbury Dairy Milk chocolate, you are generously giving back – this is the brand’s promise to you.
Cadbury Dairy Milk in its refreshed packaging is currently starting to filter into major retailers countrywide. Look out for your new look favourite flavour including Milk Chocolate, Mint Crisp, Top Deck, Fruit & Nut and Wholenut with more variants in new packaging coming soon.
What are you waiting for? Join the conversation and let us know what your favourite Cadbury slab is. #GlassAndAHalf
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