The end of 2017 saw a record-breaking R130 000 being raised for breast cancer by the Cell C’s Playing for Pink Polo. Reigning Miss South Africa Dr Adè van Heerden, handed over a cheque to the non-profit organisation “Reach for Recovery’s Ditto Project” which helps breast cancer survivors with no medical aid or funds achieve balance and dignity by giving them a prosthesis.

The Cell C Playing for Pink Ladies Invitational Polo Event has been running for its third year, was held at Inanda Club in Sandton late last year. The first event that took place in 2015 raised R50 000, which was then doubled the following year. This last year, the most successful of the trio raised  R130 000.

Suzette van der Merwe, Cell C CSI Managing Executive said, “We are delighted with the R130 000 raised which will allow Reach for Recovery to help more women. Cell C’s core focus is women empowerment and an event such as this is the perfect vehicle to raise awareness and show our support to those women affected by, as well as those victorious in defeating this disease.”

“The polo invitational is a glamorous event but there is a serious message behind the day’s festivities. It was a pleasure to work alongside The Unlimited Group and the Inanda Polo Club in bringing a world-class polo event to enthusiasts of the sport which continues to grow in attendees year-on-year.”