Clover has just unveiled its latest mouth wateringly innovative offering in the Ready to Eat (RTE) category, complete with first-to-Africa FreshVacSeal™packaging technology, under the Whistling Chef brand. The packaging technology allows consumers to enjoy a fresh meal with an extended shelf life.
This latest range from Clover is completely unique as it’s the first time this packaging technology has been used in South Africa. The FreshVacSeal™ technology is a patent unique to Clover’s Whistling Chef range that guarantees freshness every time. The meals are preservative free, a source of calcium, colourant free and has protein from 9 amino acids.
The Whistling Chef is not just a clever brand name – these nutritious and delicious meals that offer family favourite recipes, actually whistle in the microwave when they’re perfectly heated! What’s more is that each meal undergoes ten quality checks, has an innovative ‘tray plate’ for easy eating and a first to market ‘no pierce’ film.
Launched at Melrose Arch with the help of local celebs Pearl Thusi and Ntokozo Dlaminiwho lead an intrigued crowd to the tasty offerings, Clover’s latest products promise delicious convenience with quality ingredients.
“We know what a struggle it is for families, Moms who want to take the night off, and executives and students to rustle up a dinner that is nutritious, containing real, fresh ingredients that is ready in just a few minutes. It’s for this exact reason that we’ve created The Whistling Chef range,” says Marketing Manager at Clover Mone Gerryts. “Made with only the best and freshest ingredients, the Whistling Chef range contains real Clover cheese, milk, butter and cream to ensure a quality, preservative free product.”
The Whistling Chef offering has launched with five initial variants including Creamy Macaroni & Cheese; Cottage Pie; Creamy Alfredo; Beef Lasagne and Spaghetti Bolognaise.
“Our RTE meals contain FreshVacSeal™ technology which means a pasteurised, longer shelf life,” says Mone. “And with the unique whistling packaging there’s no need to pierce the film on the meal either, your meal will literally whistle and let you know when it’s ready.
The Whistling Chef range is completely Halaal, and has been developed by food technologists and specialists. It’s been available from the 14th May at select retailers and forecourts nationwide. The product’s fun pay off lines perfectly sums up the range’s appeal across target markets: ‘Working late again!’, ‘Mom’s night off!’ and ‘Cooking for one made fun!’.
“We’re so excited to release this new range into the market and initial feedback has been incredibly positive,” she says.