For the third consecutive year, Miss South Africa winners have had the opportunity to co-design jeans with Soviet Denim. Demi-Leigh Nel-Peters recently launched her range at the Soviet store at the Mall of Africa.

Demi was raised in the Cape region and the inspiration for her range came from the vynbos that grows in the area. Proteas are not only very common in those parts but also special to her because they are beautiful yet resilient flowers. Demi relates to them as she describes herself that way too.

The new Demi-Denims are available at all sixteen soviet stores nationwide. She is excited to be showcasing these designs, giving credit to the amazing team at Soviet who she worked with. Be on the lookout for the Rose-gold elements, one of Demi’s favourite colours, that she incorporated into the designs.