The conversation to open up the industry started a few years ago with young local aspiring artist complaining about not being given the platform to showcase their talents. Hunters heard the cry for help and established the ‘Start Something’ campaign to give artists the opportunity to perform at their events in Cape Town, Johannesburg and Durban. Not only is Hunters giving the artists a platform to perform, but they have teamed up with some of the biggest names in the industry with the likes of Shugasmakx and Stoane just to name a few.
The aim is to differentiate and set Africans apart from the rest of be (the) world by encouraging the artists to speak from an African perspective. The events take place at various venues in South Africa, to take part and get some exposure, log onto and Start Something!