South African NGO – The Sunflower Fund has launched their annual Sunflower Day campaign and they are calling out the hero in all of us. Comedian, TV presenter and MC, Nicholas Goliath, now an ambassador, is adding his voice to the cause, aiding the fight against leukaemia and other blood diseases. You can also do something to make a difference to patients needing a blood stem cell transplant. The action is simple: Purchase your TOPE (Tube of Hope) and celebrate Sunflower Day, 21 September 2018.

A TOPE is an appealing, trendy and multi-purpose accessory which can be worn as a headband, mask, scarf, cap or arm band. TOPES will be available for R30 each at Pick n Pay stores across the country, selected independent pharmacies or online at Zando during August and September 2018. “We are very excited about this year’s design, which comes in six vibrant colours, with an introduction of a grey option and inspired by a message of hope” says Alana James, CEO at The Sunflower Fund. “We hope to see everyone wearing their TOPE on Sunflower Day in support of our patients and survivors and to raise awareness about the very important and urgent topic of blood stem cell donation.”

“I’ve been a supporter of The Sunflower Fund for many years,  and I’m amazed whenever I speak to people in the entertainment industry, how little true awareness there is about this cause” says Nicholas Goliath. “Everyone knows of The Sunflower Fund but most people don’t realise that registering as a donor is so simple and you can save a life,” he added.

“It’s scary that blood diseases are no respector of age, gender, race or any other status and the patients impacted are as  young as a few months old to people in their 60’s. South Africa needs a very diverse registry of committed donors and helping The Sunflower Fund raise awareness and raise funds is something I am passionate about,” he concluded.

Funds raised will offer the hope of life to patients in need of a life-saving blood stem cell transplant. All monies raised goes towards recruiting donors to The Sunflower Fund’s blood stem cell registry.  “We once again, aim to sell 200 000 TOPES and encourage both our loyal and new supporters to rally together and get on board to help us reach our goal,” James concluded.