The Johannesburg Pride Parade and Festival celebrates its 30th anniversary with the launch of Pride of Africa.
Building on last year’s theme of ‘Authentically You’, Pride of Africa will officially be introduced in 2019 as a unified platform and voice for a diverse community. The platform will see the introduction of a lifestyle conference and youth shelter, in addition to supporting events being hosted across Africa. This includes the continent’s longest running pride event: Johannesburg Pride. The intent is to build individual and collective pride within the communities across Africa.
After 30 years of advocacy, Johannesburg Pride has grown to become the most established and well-attended pride event in South Africa. Attracting an increasing number of supporters throughout Africa every year; it has become a key supporter in the African LGBTQ+ME space. As a result, it has adopted a much bigger cause, going beyond the parade and beyond its own borders, striving to foster a culture of authenticity, acceptance, and support.
In order to capture the intention, collaboration, and strength of Pride of Africa, a new visual identity was created to represent equality and acceptance across the continent. Underpinning this new identity is a symbol of liberation and unity: a flag inspired by those of all 54 African countries. A flag that helps to create a positive stance for a continent where the community faces such overwhelming negativity. A flag that says you are accepted, you are welcome, and you are safe where this flag flies.
The 30th Johannesburg Pride Parade and Festival will take place on Saturday, 26 October 2019 in Sandton. Gates will open at 12h00 and the march will start at 14h00. To find out more about this year’s event, visit www.prideofafrica.org or follow Johannesburg Pride on social media.