Spotted almost daily on international A-Listers, worn by Migos, Charlize Theron and Heidi Klum just last week, Privé Revaux eyewear is certainly making its mark across the globe. A brand that has shaken up the affordable luxury eyewear market since its launch in 2017, offering 100 unique, handcrafted eyewear styles all retailing for just R599 each, making Privé Revaux.

Built on a shared passion for style and quality, fashion entrepreneur David Schottenstein wanted to disrupt the eyewear market that he believed was overpriced. He did just that by recruiting an elite team and by partnering with celebrity visionaries including Academy Award winning actor and singer Jamie Foxx, Pitch Perfect star Hailee Steinfeld and actress Ashley Benson to ensure Prive Revaux’s premium quality and designer look at a price that everyone can afford. The eyewear brand’s celebrity connection isn’t just a marketing ploy, Schottenstein has said, but part of what inspired the brand in the first place. “I love sunglasses, but I’d spend too much money, and then I’d lose them. So, I got together with some friends with the idea of creating a cool company. We want to make sunglasses that are dope and that people can afford”, says Jamie Foxx.

Following their success in 2017, both locally and internationally, Privé Revaux is launching a brand new second collection. The new Icon collection is available now. The collection pays tribute to iconic figures including Jackie O, Alexander McQueen, Coco Chanel and Karl Lagerfeld.

Sunglasses are an expression of personal style, but personal style isn’t just one look or mood – it’s born from a combination of attitudes and choices. That is why Privé Revaux enables you to express every side of you, whether that is The Boss, The Jackie O or The Queen. You can reframe yourself, every day, affordably.

The Privé Revaux collection is available in South Africa at priverevaux.co.za and takealot.com.