Having only been up and running for less than 18 months, especially with the strain that lockdown has put on businesses in South Africa, it’s hard to believe that Reveel is set to make huge strides into the out-of-home advertising realm in South Africa.
Driving around, it is easy to spot their unique and forward-thinking digital and static sites located in prime locations from Sandton, to Hyde Park and Fourways, as well as Soweto, the Johannesburg CBD, Cape Town, Umhlanga aa well as Nelspruit, and you get a sense that this team has had a busy few months.
What is clearly noticeable and striking is, not only the quality of the digital screens themselves, but the additional thought and effort that had gone into the design of the cladding around these screens. Take their screen located across the road from The Marc on Rivonia Road, Sandton. Not only does the screen fit into the façade of the building, it has been amplified by the well thought out and executed greenery design that frames not only the screen itself, but also carries on right across the entire façade of the property.
The overall look and feel is appealing to the eye and is clearly noticeable, it would be almost impossible for the thousands of daily motorists and pedestrians to pass it by unnoticed when the levels of traffic start to normalize as SA move through the lockdown levels over the coming months.
“The lockdown has affected the roll out of the final look and feel of some of our screens, but we expect to be able to showcase most of the final products before the end of July and are excited to take unique OOH (out of home) assets to the market” says Tyron Martin, sales director of Reveel.