Over the years, since its inception in 1998, SAFW New Talent Search has become one of the most recognized talent identification initiatives in South Africa.

This year, the designers were required to base their designs on 2019 world trends by combining contemporary shapes, styles and construction with their inspiration and design talent, by incorporating their own prints or going plain.

The judges have deliberated and from a pool of incredible talent, 8 semi-finalists were chosen.

After obtaining her Fashion Design degree from the Cape Peninsula University of Technology in 2017, Anita Hlazo launched her fashion label. Since then, she has presented her past collections in numerous local fashion shows, produced a fashion film as an emerging creative with Bokeh Fashion Film Festival and featured in local magazine fashion spreads. The core value of her brand hails from her fascination with worldwide street style and its unorthodox culture.

Robyn Keyser created her brand with the vision of it becoming South Africa’s most celebrated locally and ethically made brand. With a mission to serve as a platform to re-energize the South African Textile Industry, Robyn collaborates with artists of different mediums to create “artwear”; in turn creating an art-loving, community-centric company, which empowers aspiring artists by facilitating mentorship and opportunity.

Birth’s mantra ‘Simply part of life’ is celebrated in every piece of this Durban-produced, sustainable fashion brand. Founder, Pravisha Naidoo, was introduced into the fashion world through her mother, who sewed garments for a living. Birth is available at The Space stores and a few local boutiques based in Durban.

With an artistic approach, Cindy Mfabe is a contemporary ready to wear brand that treads the thin line between femininity and masculinity. Founded by LISOF graduate, Cindy Mfabe, the brand has showcased at Lagos Fashion Week and has been featured in numerous publications, including Destiny Magazine and Sunday Times.

SAFW SS18 DUT Rise of the OXX showcasing designer, Fikile Zamagcino Sokhulo, launched her brand in 2018, after completing her National Diploma in Fashion Design. The aspiration behind her namesake brand is female empowerment.


Streetwear label, NO SHADE, was created by Cape Town based creative, Nashifah Samuels. Her inspiration is drawn from her home town, the eclectic fisherman village of Hout Bay. NO SHADE is currently stocked at the Bay Harbour Market in Hout Bay, Adam and Eve Collab in Stellenbosch, and available online at www.wearenownow.com

ODE, founded in2016 by Rebecca Odendaal, aims to bring their customer pieces inspired by local and international runway, with trans-seasonal and versatile aspects to create a new take on clothing within the industry. The brand’s accolades include features in iMute Magazine, Cosmopolitan Magazine, GQ South Africa, ID Netherlands, Volant Magazine, Jute Magazine, Lucy’s Magazine and Institute Magazine.

OUTERWEAR is a womenswear label founded by Ngcebo Mnyandu and Siyabonga Ntini, who both honed their skills at Durban University of Technology, studying Fashion and Textiles. The design duo intends to create clothing in any form that stimulates conversation and the desire to celebrate feminine bodies in the arts, politics and every realm, whether dominated by men or not.

This year, the winner receives mentorship and business support valued at R60, 000:

  • R30 000 towards developing their SS19 Collection in collaboration with The Fashion Agent
  • Representation by The Fashion Agent for 1 year valued at R11, 400.00
  • The winner will be a part of the 2019 New Talent Search show one year later, valued at R12,500.00.
  • All finalists will be granted access to the SAFW Trade Event – Autumn/Winter 2019 – valued at R3, 520.00, to engage with buyers and conduct market research for their own brands during the four days.

The winner will receive one free stand at the SAFW Designer Pop Up Shop 2019 valued at R6,000.00.