This is new Auto Intelligent (AI) function that takes the fuss and uncertainty out of flash photography. This revolutionary new technology intelligently calculates and maneuvers the flash head position to create optimum lighting for outstanding images. From photo enthusiasts learning how to use flash, to professionals looking for straightforward shooting, the Canon Speedlite 470EX-AI is a must-have for photographers. 

“Having used the Speedlite 470EX-AI on a few different shoots recently, the results are exceptional – far exceeding my expectations. The Speedlite 470EX-AI’s set-up efficiency means I’m able to capture more in-action moments, which cuts down my post-production time and gives me an abundance of more images to choose from. Using this flash has reignited my love of light, something that can add immense value to an image.” said accomplished portrait, lifestyle and wedding photographer Jo Thorne.

The AI Bounce function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting. 

By rotating the flash head 180 degrees left and right, plus 120 degrees upwards, the AI Bounce flash function enables photographers to adapt to different environments and remove unwanted shadows. The bounce adaptor can be clipped onto the Speedlite 470EX-AI to deliver softer illumination, allowing for much more radiant portrait shots. With this level of control over the flash, photographers can focus on capturing high-quality, well-lit imagery that consistently delivers unrivaled results.

 

Key Features

  • AI Bounce with Full-Auto and Semi-Auto modes
  • Guide Number 47 (m, ISO 100)
  • Wide flash coverage 24 to 105mm
  • Wireless Optical Receiver
  • Large LCD and intuitive user interface