The launch the Generation CharmClub Collection by Thomas Sabo, the renowned jewelry brand, is taking their designs to the next level of sophistication with its new summer collection. “The Collection sparkles with around 260 restyled, high quality Charm designs in 925 Sterling silver, on-trend 18k yellow gold plating and classic natural materials.” says company founder Thomas Sabo.

“We have completely reworked and re-invented our Charm designs. By means of the new alignment of the Collection, new pricing, and combination options, we would now like to reach all of our customers, above and beyond the loyal fans of the Collection. The launch will be accompanied by a comprehensive marketing concept that includes a new generation Charm Club logo and unique POS presentation” says company’s founder.

This summer THOMAS SABO focuses on true artistry and complexity in design that’s in addition to other treasurers. The Sterling Silver Collection highlights art, tropically mythological motifs with an edgy look and feel to the designs.

“This creates a diverse collection where contrasts combine to form the treasure trove of richly detailed jewelry pieces of 925 Sterling silver. 18k yellow gold plating is the new en-vogue precious metal of the season. Filigree, handcrafted detail with cold enamel and stone embellishment, the statement designs of the new Tropical series sparkle. With the exquisite, fully decorated parrot pendant, swinging feathers and Aztec-inspired patterns, the myths of the jungle have found their way into the THOMAS SABO collections. The sunstone of the Aztecs is worn as an amulet and long necklaces in the bright colours of the jungle nestle in a Y-form around the neck of the wearer.”

THOMAS SABO presents a new generation of timepieces: Rebel at heart Women and Rebel, with its sophisticated style and enchanting story. at heart Men are two series that use avant-garde elements to point the way to the style codes for the season.   There are 6 new women’s watches and 5 new men’s watched in the range. Each one designed to empower the wearer

The Generation Charm Club Collection, along with The Sterling Silver and Watches will be available in all THOMAS SABO shops and shop-in-shops, online at www.thomassabo.com