There are new innovations in footwear and Under Armour is unveiling of the brands latest footwear cushioning technology called HOVR. This technology is engineered to provide the ideal combination of cushioning and energy return redefining the phrase ‘a spring in your step’. The HOVR midsole provides a super-soft cushioning and shock absorbtion with every step. This is especially great for runners.

Another key component of the HOVR technology is the ‘Energy Web,’ which is a mesh web that helps to maintain the midsole’s shape and delivers strong responsiveness and energy return. This combination is said to make you feel better and perform better especially because the shoe absorbs some of the impact your body would normally feel.

The HOVR platform will be introduced through two styles, the HOVR Phantom and HOVR Sonic. They will be available on February 1st 2018 from Under Armour Brand Houses in Sandton, Mall of Africa, V&A Waterfront and Menlyn.