“Africa has shaken off its history of replicating international fashion trends, Africans are clearly defining what is African. Fashion is bringing about a new season of freedom and exploration into African narratives. Whether it is the music, art or the broader world of African design.”
This is the viewpoint of Nicola Cooper, Founder of Nicola Cooper & Associates – Trend Researcher, Analyst and Cultural Strategist. This viewpoint is echoed by many across SA and Africa. Africa is progressively taking its place on the global stage, with this involvement no longer limited to aesthetics only. “The world is becoming more and more interested in what Africa has to say and what Africa has to show.” continues Cooper.
This then yields enormous opportunity. Not only for our culture and heritage to take its deserved place on the world stage but also resulting in awakening and awareness of what Africa has to offer. As Africa carves out its own identity, not just for local consumers but broadly appealing to international audiences, it is important to understand how to monetise this both locally and globally.
Nicola discusses this and som much more on the allfashion sourcing platform and you too can be part of the conversation by registering here: https://allfashionsourcing.cventevents.com/virtualedition