Bavaria Beer is celebrating ‘Sober January’ with the launch of two new products, Bavaria 0.0% Beer and Bavaria 0.0% IPA, which were recently unveiled in South Africa.
‘Sober or Dry January’ has become a popular tradition that sees many giving up alcohol in the first month of the new year. For some, it’s a New Year’s resolution to drink less, while others find it is a way to detox from the excessive drinking and eating that are common during the festive season. Non-alcoholic beverages have become integral to Sober January as a drink of choice for unwinding at home or socialising responsibly.
- For those seeking an uncompromised yet distinct beer taste, the Bavaria 0.0% Beer is a non-alcoholic pilsner boasting a crisp finish. This beer beautifully balances bitter and fruity tones, with a pleasant aftertaste. Because the alcohol is extracted at a very low temperature, it maintains a refreshing, slightly hoppy taste, delivering a real ‘beer’ experience. After months of research and consumer testing, the new Bavaria 0.0% Beer has been rated as tasting the closest in market to an alcoholic beer.
- The Bavaria 0.0% IPA Beer has four specific aromatic hop varieties sourced from the USA & Australia to give it an inviting hop aroma where tropical fruits and citrus blend together seamlessly. It’s entirely unique as there’s absolutely no alcohol formed during the entire process ensuring this drink is 100% Halal and Kosher Certified, an authentic beer taste for beer lovers.
Swinkels Family Brewers, the independent brewer of Bavaria Beer, is situated in a small Dutch village and has been leading the way in innovation in the beer category with a history of beer brewing and seven generations of experience. ‘The best we’ve ever brewed campaign’ brings with it refreshed packaging and two new non-alcoholic products that will easily support the drive for a healthy and sober January that many take up.
The new products will be available at major outlets, the Bavaria 0.0 Beer RSP is R84,99 & the IPA RSP is R94,99. Both the 0.0 Beer and IPA have won many awards, including awards in the Dutch Beer Awards this year:https://www.dutchbeerchallenge.nl