Giorgio Armani unveils Sì EAU DE PARFUM INTENSE. Si Intense will be on the shelves 6 May 2021, just in time for Mother’s day.
The new fragrance is an even more intense and sophisticated interpretation of the feminine scent we have come to love. Encapsulating confidence and energy, the Si woman dares to say Si to the most intense part of herself.
We were first introduced to the iconic fragrance in 2013. And boy did we love what we smelt. The fragrance fuses independence of spirit, sophistication and serenity. Celebrating courages women who are not afraid to write their own rules, and live their life intensely.
A DARING SCENT
Sì EAU DE PARFUM INTENSE is a chypre oriental fruity, which inspires the Giorgio Armani woman with the confidence to explore her most intense side.
Created by perfumer Julie Massé of (MANE) who composed each of the Sì scents, Sì EAU DE PARFUM INTENSE takes the Sì signature in an entrancing new direction.
The fragrance’s top note is blackcurrant nectar, a signature of the Sì fragrance family. This alluring note extracted from the core of the fruit. At the fragrance’s heart is Isparta rose, and the velvety and liquorous davana. Together, these two notes create a fiercely intense effect. At its base are patchouli and benzoin resin, which both lend an enveloping sensation.
The vanilla blended in Sì EAU DE PARFUM INTENSE is sourced in the protected area of Loky Manambato in Madagascar in collaboration with a local NGO. This is one of Giorgio Armani’s initiatives contributing to its social responsibility program ‘Solidarity Sourcing’. Aiming at ensuring the ethical sourcing of key ingredients and contributing to economically support farming communities, it is in line with Giorgio Armani’s attention to detail, preference for natural materials, and respect for nature.
AN ICONIC DESIGN, A NEW INTENSITY
SÌ EAU DE PARFUM INTENSE is presented in the iconic, distinctive Sì flacon. The structured yet simple look effortlessly draws the eye to its tapered curves and organic cap.
The bottle is dressed in an outer lacquer resulting in a transparent, deep nude tint. The black outer lacquer at the bottle’s base infuses the nude glass with a gently smouldering effect.
The glossy black, stone-shaped cap is a signature of the Sì fragrances, as are the sleek gold rings around the bottle’s neck and at its base, which lend a glamorous touch.
THE Sì COLLECTION
Following the introduction of Sì EAU DE PARFUM INTENSE, the Sì fragrance collection now encompasses five distinguished fragrances conveying different facets of the Sì vision of femininity:
RRP: 30ml | R1350-00; 50ml | R2090-00 ; 100ml | R2970-00
Join the conversation on social media #Armanibeauty #ArmaniSi #SaySi