In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original cutting-edge innovator, channeling the very same independent mindset to present the NMD V3. Made for those who respect what has come before, while also staying up to date with what is coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow.
Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward-thinking vision. Dynamic by nature, the silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that is partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.
Boldly mapping the future to come, the launch of the NMD V3 silhouette is accompanied by an evocative local interpretation that champions those creating culture in every corner of their cities. Starring South African artists who are disrupting the music and fashion industries globally, ‘Best Pop Album’ South African Music Awards winner 2022 Shekhinah, newest addition to the adidas South Africa brand, Pretoria-born award-winning artist Focalistic, and luxury fashion designer Thebe Magugu who recently celebrated the global launch of his adidas collaboration recently. Watch hero film.
The NMD V3 launches on 15 September and will be available at adidas.co.za and select retailers, with footwear prices starting from R3299 and apparel from R699. Follow the conversation on social media using #NMD and tagging @adidasZA.
