As part of its popular Christmas in July campaign, CemAir is partnering with Starbucks to help brighten the coldest days of winter by giving away a Starbucks hamper worth R2,000, adding another exciting prize to its annual 12-day celebration.
The initiative combines the warmth of coffee with the joy of festive surprises, offering customers something to look forward to during the heart of the South African winter.
A midwinter tradition returns
Held during the darkest and coldest part of the year, CemAir’s Twelve Days of Christmas in July campaign has quietly grown into one of the airline’s most anticipated seasonal traditions.
Designed to inject a little festive cheer into winter, the campaign rewards customers with a different prize every day across a 12-day period.
This year’s Starbucks giveaway celebrates the simple pleasures that make winter more enjoyable—starting with a great cup of coffee.
A Starbucks hamper valued at R2,000 is up for grabs, giving one lucky winner the opportunity to enjoy premium coffee-inspired treats throughout the season.
How to enter
The giveaway is being hosted across CemAir’s social media platforms, where a new prize is revealed daily throughout the campaign.
Consumers can enter each competition through a dedicated landing page available on the CemAir website, with full terms and conditions also published online.
A partnership built around everyday moments
For Starbucks South Africa, the collaboration aligns naturally with the brand’s focus on the everyday rituals that bring comfort and connection.
Whether it’s an early morning coffee, a catch-up with friends or a warm drink on a cold winter’s day, the campaign celebrates the small moments that make daily life more enjoyable.
Shaniel Singh, Chief Commercial Officer at CemAir, says the campaign reflects the airline’s commitment to creating memorable experiences beyond the journey itself.
“At CemAir, we believe travel is about creating memorable experiences, both in the air and on the ground. Christmas in July has become a fun way for us to surprise and thank our customers during the middle of winter, and partnering with a globally recognised brand like Starbucks adds even more warmth to the campaign. We are delighted to bring together two brands that are committed to making everyday moments a little more enjoyable.”
Daniela Jordaan, Marketing Co-ordinator at Starbucks South Africa, says the collaboration extends the festive atmosphere beyond Starbucks stores.
“Christmas in July is all about bringing a little warmth and joy to the middle of winter, which makes this collaboration with CemAir a perfect fit for Starbucks. As we celebrate Christmas in July across our stores, we are delighted to extend that festive feeling beyond the coffeehouse and give customers another reason to enjoy the season.”
Bringing warmth to winter
With winter still in full swing, the Christmas in July campaign offers South Africans a welcome reminder that celebrations don’t have to wait until December.
By combining festive surprises with one of the world’s most recognisable coffee brands, CemAir continues to build on a tradition designed to make the season a little brighter—one giveaway at a time.
