Mauritius Tourism Promotion Authority (MTPA) has started implementing Phase 2 of ‘Secret Mauritius’ featuring some stunning images from photographer Paul Choy. The creative digital campaign highlights a variety of hidden gems and off-the-beaten-track locations that visitors can explore when visiting the destination.
Aimed at the South African market, Phase 1 of the campaign kicked off in June this year. It comprises a YouTube short-film series featuring popular South African actor and TV personality Jonathan Boynton Lee, whose exciting adventures were documented over six days on the island in “Secret Mauritius with Jonathan Boynton-Lee”.
Phase 2 now comprises the striking photography of Mauritian-based and internationally published photographer and travel writer, Paul Choy. He invariably finds himself heading off the beaten track and seeking out the paths less travelled to discover the true spirit of the island.
Choy has captured photographs of 20 different locations that best illustrate his ‘Secret Mauritius’. Shot in his unique style, the images and locations will be promoted across a variety of digital channels from September to November 2022. The full online gallery of his photographs is published on https://www.ratherbeinmauritius.co.za/secret/index.html.
“The ’Secret Mauritius’ campaign highlights an exciting collection of unique experiences found around the island, ones that don’t always make it into travel brochures. It is perfect for those looking for an immersive travel experience that is meaningful and relevant to their own personal tastes,” says Arvind Bundhun, MTPA Director.
‘Paul Choy’s Secret Mauritius’ locations can be found across the island, and have been curated into the North, South, East, West and Central regions. The exact coordinates of each location are published alongside the photographs on the www.ratherbeinmauritius.co.za website, making it easy for travellers to find and explore them.
In Episode 2 of the six-part ‘Secret Mauritius with Jonathan Boynton-Lee’ YouTube series, also published on Here, Choy meets up with Boynton-Lee. They visit Flat Island, a hidden gem in the north, where they discover some unspoilt sights and views, and unearth some interesting Mauritian history.
“While Mauritius is well-known for its tropical climate, pristine beaches and luxurious resorts, there is so much more to the island than the beautiful sun and sea. For South Africans specifically, Mauritius can be considered as a short-haul destination (just a four-hour flight and no visa requirements) with long-haul benefits. The island presents a unique melting pot of cultures in a truly beautiful tropical setting. We hope that the Secret Mauritius campaign unearths and shows off this side of the destination,” says Bundhun.
