Curtis “50 Cent” Jackson, acclaimed rapper, actor, and entrepreneur, is set to redefine luxury in South Africa with the introduction of his distinguished globally renowned liquor brands, Le Chemin du Roi French Champagne and Branson Cognac into the South Africa market.
Known for his pioneering spirit and impeccable taste, 50 Cent expands his Sire Spirits portfolio into the South African market, promising an unparalleled experience for local connoisseurs to savour.
Award winning Le Chemin du Roi Champagne, which translates to “The King’s Path,” is a luxurious champagne brand. Crafted in the renowned Champagne region of France, Le Chemin du Roi offers a selection of premium champagnes, including Brut, Rosé, and Brut Luminous. Each bottle is a testament to traditional craftsmanship, using grapes from some of the most prestigious vineyards in the region. The brand has garnered numerous accolades, including gold and double gold medals at major international competitions. Le Chemin du Roi is celebrated for its elegance, quality, and its embodiment of victory and celebration, making it a preferred choice among celebrities and connoisseurs alike.
Retail Pricing:
- Le Chemin du Roi Brut: R3 999.99
- Le Chemin du Roi Brut Luminous: R3 999.99
- Le Chemin du Roi Rosé: R5 999.99
Branson Cognac is a premium award winning spirit brand, known for its exceptional quality and sophistication. Produced in the esteemed Cognac region of France, Branson Cognac is crafted from the finest Ugni Blanc grapes, distilled twice in copper pot stills, and aged in French oak barrels. The brand offers a range of cognacs, including VS Phantom (Very Special) and VSOP Grande Champagne (Very Superior Old Pale), each known for its distinctive, rich flavour profiles. Branson Cognac has quickly established itself as a favourite among cognac enthusiasts, equally earning prestigious awards such as gold and double gold medals at renowned international competitions. The brand epitomizes luxury and refinement, delivering a superior tasting experience.
Suggested Retail Pricing:
- Branson VS: R599.99
- Branson VSOP: R999.99
“South Africa, get ready to elevate your experience to a whole new level. It’s official, we are finally bringing the luxury of LE CHEMIN DU ROI and BRANSON COGNAC to your shores this week.” said Curtis “50 Cent” Jackson.
South African consumers can now enjoy the luxurious taste of Branson Cognac, crafted in the heart of France’s Cognac region, and Le Chemin du Roi Champagne, a symbol of opulence and celebration.
Le Chemin du Roi Champagne and Branson Cognac are available at leading retailers including Makro and Norman Goodfellows nationwide. This marks an exciting milestone as the brand expands its reach into one of the world’s most vibrant and sophisticated markets.
“We are thrilled to have partnered with 50 Cent and the Sire Spirits team to bring Le Chemin du Roi French Champagne and Branson Cognac to the South African market,”stated Mark Louw from the local distributor, CLM Brands. “The Champagne and Cognac categories in South Africa are robust, and we are excited about the impact these exceptional brands will have on our ever-evolving market. Created and owned by 50 Cent himself, these products embody style and sophistication while consistently exceeding expectations on product quality. We look forward to South Africans experiencing the unique excellence that has positioned them among the most exciting brands globally.”
