AWARE.org is at the forefront of promoting responsible drinking and preventing alcohol-related harm in South Africa. The mission is to co-create a society where individuals make informed decisions about alcohol consumption through education, advocacy, and community partnerships.
AWARE.org’s flagship pillar, #NOtoUnder18, targets the prevention of underage drinking through comprehensive strategies that involve education, community engagement, and policy advocacy. This core pillar aims to protect young people e by creating alcohol-free environments and empowering them with the knowledge to make healthier choices.
Key findings and progress reports from the interventions conducted in the first half of 2024 show that participants in AWARE.org-funded programmes have shown a remarkable 59% increase in knowledge and awareness about the dangers of underage drinking. A significant 71% of programme participants committed to reduce or abstain from alcohol consumption, highlighting the effectiveness of targeted intervention strategies.
This reduction is a clear indicator that our programmes are making a tangible impact on the lives of young people. While there is still more work ahead, this progress is both positive and encouraging.
The bespoke ICAN Programme, implemented by SANCA National, reached over 300 participants, exceeding targets and demonstrating strong community engagement and effectiveness in reaching young individuals at risk. This programme has been instrumental in fostering a deeper understanding of the consequences of underage drinking and encouraging healthier life choices in the youth.
The aftercare ICAN programme has successfully graduated 30 adolescents, providing continued support and reducing the likelihood of reversion. This aftercare is crucial for maintaining the positive outcomes achieved during initial interventions.
The Golden Harvest Underage Drinking Rehabilitation Programme reported the enrolment of 80 adolescents, with 49 successfully completing the programme so far. This programme has been particularly effective in addressing the complex needs of adolescents struggling with alcohol dependence and providing them with the tools and support necessary for recovery and reintegration.
The rehabilitation aftercare programme has successfully graduated 30 adolescents, providing continued support and reducing the likelihood of reversion. This aftercare is crucial for maintaining the positive outcomes achieved during initial interventions.
While the programmes have achieved significant success, there are ongoing challenges that need attention. Participants come from varied educational backgrounds, which can hinder group work and programme delivery.
Mokebe Thulo, head of brand at AWARE.org, stated, “These results are a testament to our collective efforts in creating a safer environment for our youth. We are committed to continuing our work with communities to provide the necessary support and education to prevent underage drinking. By addressing the challenges and building on our successes, we can make a lasting difference in the lives of young people across South Africa.”
As part of our ongoing efforts to combat underage drinking, AWARE.org is hosting a series of roundtable discussions. These events are critical platforms for engaging key stakeholders, including government representatives, educators, community leaders, and healthcare professionals, to develop and share best practices and innovative solutions.
The upcoming roundtable discussion will focus on eradicating underage drinking and creating safe, alcohol-free environments for South African youth. This initiative underscores our commitment to fostering collaborative efforts and ensuring that young people are equipped with the knowledge and support they need to make healthier choices.
