It started with refrigerators. Then came another. Across South Africa, something strange began happening after dark. Products were falling from shelves. Cans were turning up with suspicious bite marks. And CCTV footage appeared to show a familiar figure moving through participating stores.
A figure who looked remarkably like Dracula.
There was no explanation. No announcement. Not even a logo to give the game away. Just enough evidence to leave South Africans asking one question: what exactly was going on?
Then the investigation moved online.
Influencers began looking into the mysterious sightings, while fans joined the hunt. As more videos surfaced, one curious detail kept appearing.
Every reported incident had something in common: Flying Fish Flavoured Beer.
And then came the reveal.
Count Drac Has Arrived in Mzansi
Dracula had come to South Africa.
But this time, he wasn’t looking for blood.
He had travelled all the way from Transylvania in search of something surprisingly good: Flying Fish.
Now, Count Drac wants South Africans to follow him back home.
The mysterious campaign has led to the launch of the new Flying Fish Halloween Limited Edition Passion Fruit & Lemon, bringing a Halloween twist to the familiar Flying Fish Lemon taste with a splash of passion fruit.
It is a limited-edition flavour designed to add something unexpected to the Halloween season.
But the surprises do not end with the can.
From Mzansi to Transylvania
Flying Fish is inviting consumers to enter its latest Halloween competition through a simple three-step call to action:
BUY. REGISTER. WIN.
On 4 November, competition winners will leave South Africa behind and travel to Transylvania, Romania, for a Halloween experience that includes a party with international artists at Dracula’s Castle.
The journey takes the mystery that began in South African stores all the way to Dracula’s home turf.
And the question at the centre of it all is simple: why would Count Drac leave his manor and travel all the way to Mzansi?
Apparently, he has developed a taste for something new.
The Halloween Party Comes to South Africa
Before one lucky group heads to Transylvania, Flying Fish is bringing the Halloween experience to South Africa.
On 31 October, the brand will bring its signature Surprisingly Good Sets to life with a Halloween celebration, giving fans an opportunity to join the festivities locally.
It creates a fitting finale to a campaign that began with mysterious sightings, bitten cans and a very recognisable vampire.
What started as an unexplained trail across participating stores has now become a journey from South Africa to the heart of Transylvania.
Dare to Taste the Mystery
The new Flying Fish Halloween Limited Edition Passion Fruit & Lemon is set to be available at trade outlets from mid-September.
For those willing to follow the trail, the next step is clear: taste the limited-edition flavour, register for the competition and stand a chance to experience Halloween in Dracula’s homeland.
Full competition terms and conditions apply.
This Halloween, Flying Fish isn’t simply telling a spooky story.
It is turning the mystery into an experience — from the first suspicious bite mark in Mzansi to the possibility of celebrating inside Dracula’s Castle.
The question now is: do you dare to taste the flavour?
