For H&M Winter 2024, the iconic ‘Le Smoking’ tuxedo shines bright. Inspired by how fashion pieces rooted in menswear can be spectacularly reimagined for women, the collection mixes long and lean silhouettes with draped masterpieces and romantic volume with tuxedos, tux-inspired tailored separates and party dresses. The collection launches in South Africa on 2 May and will be available in selected stores and online from Superbalist.
In a monochrome colour palette of black, white and silver, the collection’s key pieces include a tuxedo bandeau, cropped sequin jacket with bow tie-ups, poplin tuxedo shirt, column skirts and shimmering dresses. Strong shoulders, narrow waists and fluid lines hold sway, while exaggerated bows, oversized ruffles and shimmer elements elevate each piece. Trousers are long, wide and full, while sculptural draping can be seen in asymmetric jersey dresses and versatile tops. Footwear also takes the high-shine route with metallic slingback heels.
“For the winter season, we wanted to explore the dialogue between womenswear and menswear. So while the collection has strong elements of the tuxedo and tailoring, we made sure to balance it with graceful draping and shiny embellishments. The look and feel is classic yet edgy, and ideal for celebrating with loved ones,” says Eliana Masgalos, Concept Designer at H&M.
To bring the H&M Winter collection to life, the campaign centres around ‘togetherness’ and features names such as Mila Jovovich, Bobby Gillespie and Paloma Elsesser with their families. The campaign was photographed by Mikael Jansson and styled by Suzanne Koller.
