JOHANNESBURG, 19 September 2025 – The future of iPhone has arrived. iStore, South Africa’s only Apple Premium Partner, today announced nationwide availability of the brand-new iPhone 17 line-up – headlined by the groundbreaking iPhone Air. Available across all 38 iStore locations and online at www.istore.co.za, the launch brings South Africans not just the latest iPhone, but an entire ecosystem of value, flexibility, and support that only iStore can deliver.
The iPhone Experience, Elevated
At iStore, buying iPhone isn’t just about the device. It’s about unlocking a richer experience: unmatched trade-in value, multi-network upgrades under one roof, future-proof protection with iCare Plus, dedicated eSIM expertise, and ongoing Apple-certified support.
More Value: Trade-In Like Never Before
iStore is redefining trade-in in South Africa. Customers can now get up to R25,000 cash back directly into their bank account when trading in and upgrading to iPhone 17. Not ready to upgrade yet? No problem — iStore lets you lock in your trade-in value for 60 days, guaranteeing the best possible return when you’re ready.
And it doesn’t stop with iPhone. Customers can trade in up to five devices across iPhone, Mac, iPad, Apple Watch, PCs, and even Android smartphones.
More Networks, More Flexibility
Vodacom. MTN. Telkom. All under one roof.
For the first time, iStore customers can upgrade existing contracts, keep their number, or start fresh — without being tied to a single network. Whether in-store or online, iStore makes it seamless, with free delivery options that now include same-day, next-day, or scheduled delivery.
More Peace of Mind with iCare Plus
Every iPhone 17 purchase at iStore includes iCare Plus — valued at R1,999 — at no extra cost. This includes:
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A 2-year extended warranty
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Screen repair coverage
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Guaranteed 55% buy-back value after 24 months
This means customers can upgrade with confidence, knowing their iPhone holds real value when it’s time for the next one.
More eSIM Support, Future-Proofed
The iPhone 17 Air marks Apple’s boldest leap yet, introducing eSIM-only connectivity to South Africa. With this shift, iStore’s cellular and eSIM experts are on standby to help customers transition seamlessly — from setup and activation to ongoing network support. First time using eSIM? iStore ensures it’s effortless.
Availability
The full iPhone 17 line-up is available today, both online and in-store:
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iPhone Air – Apple’s lightest, most futuristic iPhone yet, built entirely for eSIM.
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iPhone 17
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iPhone 17 Pro
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iPhone 17 Pro Max
Whether paying cash, upgrading an existing contract, or signing up for a new one, iStore gives customers the most complete iPhone buying experience in the country.
| Cellular Contract deals available at iStore | |||
| Device | 36 months
from |
24 months
from |
Package / Subscription |
| Vodacom deals at iStore | |||
| iPhone 17 256GB | R 899 | R 1179 | Red 3GB 100 min |
| iPhone 17 Pro 256GB | R 1349 | R 1749 | Red 6GB 250 min |
| iPhone 17 Pro Max 256GB | R 1399 | R 1849 | Red 6GB 250 min |
| iPhone Air 256GB (eSim only) | R 1249 | R 1629 | Red 6GB 250 min |
| MTN deals at iStore | |||
| iPhone 17 256GB | R 879 | R 1209 | Yellow Plans Prime |
| iPhone 17 Pro 256GB | R 1249 | R 1709 | Yellow Plans Deluxe |
| iPhone 17 Pro Max 256GB | R 1349 | R 1819 | Yellow Plans Deluxe |
| iPhone Air 256GB (eSim only) | R 1199 | R 1549 | Yellow Plans Deluxe |
| Telkom deals at iStore | |||
| iPhone 17 256GB | R 819 | R 1139 | FlexOn 4 |
| iPhone 17 Pro 256GB | R 1119 | R 1549 | FlexOn 6 |
| iPhone 17 Pro Max 256GB | R 1199 | R 1669 | FlexOn 6 |
| iPhone Air 256GB (eSim only) | R 979 | R 1379 | FlexOn 4 |
Celebrating 20 Years of iStore
As Africa’s only Apple Premium Partner, iStore is celebrating two decades of bringing the full Apple experience to consumers, businesses, and schools across South Africa. With 38 locations nationwide, iStore continues to set the benchmark for service, expertise, and innovation.
The message is clear: Don’t just get iPhone. Get iPhone, and so much more — only at iStore.
Visit www.istore.co.za for more information.
