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Mahindra launches the XUV 3XO – the ‘New Disruptor’ in compact SUVs

in Lifestyle
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South Africa has become the first country outside of India to welcome the all-new Mahindra XUV 3XO.

The all-new XUV 3XO sets new benchmarks in the compact sport utility vehicle (C-SUV) segment, with standout design, premium interiors, a truly comfortable ride, cutting-edge technology, thrilling performance and the highest level of safety. 

“It is very fitting that in our twentieth year of operations in South Africa, we launch this new Authentic SUV, offering advanced technology but at the same time maintaining our value proposition for the South Africa Customer. 

The introduction of the XUV 3XO continues the fulfilment of our promise to bring the new-age Authentic SUVs to the SA Customer, following the XUV700 and the Scorpio-N, the SACOTY2024 Adventure Category winner. The all-new XUV 3XO is the newest and most modern representation of Mahindra’s commitment to innovation and excellence. With its spirited performance, world-class safety and advanced levels of technology, the XUV3XO is a complete package. We are confident that the 3XO will find widespread acceptance among South African customers and win many awards, as we move into our 3rd decade of success in South Africa,” says Rajesh Gupta, CEO of Mahindra South Africa.

For this all-new model, Mahindra drew on the expertise of its global network of design studios and its large engineering hub at the Mahindra Research Valley in Chennai India.

Mahindra also incorporated the feedback from customers across the globe, including South Africa, in its design process. This can clearly be seen in new design features such as the black leatherette interior and the large, expansive floating 10.25” infotainment system that combines with the 10.25” digital cluster for a truly premium experience.

In India, the impact of the striking design, engineering, performance and luxury in the XUV 3XO 

**Luggage volume up to roof (ISO V215)

was evident in the demand for the new model shortly after its introduction. Indeed, in India, Mahindra dealers took over 50 000 orders for the new model in the first hour after opening for business on the launch day. 

In South Africa, the XUV 3XO will be available across Mahindra’s 90 dealerships country-wide to view and test drive from 20 September 2024. Customers who want to secure their new XUV 3XO can immediately place an order and will also receive a special attractive finance offer. Sales and Customer deliveries will start from 3 October 2024. For more information, please visit mahindra.co.za.

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