For more than four decades, the battle for Eternia has inspired generations of fans with its unforgettable heroes, iconic villains and timeless message that courage can triumph over evil.
Now, as anticipation reaches fever pitch for the upcoming live-action Masters of the Universe movie, the legendary franchise is experiencing a powerful resurgence. Long-time collectors are revisiting a universe that helped define their childhoods, while a new generation is discovering the adventures of He-Man, Skeletor and the warriors of Eternia for the very first time.
The renewed excitement surrounding the film is extending well beyond the cinema screen. Fans eager to bring a piece of Eternia home can now expand their collections with a new range of Masters of the Universe™ action figures and collectables, available at leading retailers nationwide.
A Franchise That Refuses to Fade
Few entertainment properties have demonstrated the staying power of Masters of the Universe. Since its debut in the early 1980s, the franchise has evolved from a toy line into a global cultural phenomenon spanning animated series, comics, films and merchandise.
At its heart remains a simple but enduring formula: larger-than-life heroes, epic battles, unforgettable creatures and the eternal struggle between good and evil.
The upcoming movie has reignited worldwide interest in the franchise, creating a wave of nostalgia among adult fans while introducing younger audiences to the mythical world of Castle Grayskull and the heroic journey of Prince Adam becoming He-Man.
Chronicles Assortment Brings Eternia to Life
Among the standout additions is the Masters of the Universe™ Chronicles Assortment, inspired by the legendary franchise and designed to celebrate its rich storytelling legacy.
Featuring detailed character designs, authentic styling, articulated movement and signature accessories, these figures allow fans to recreate classic battles or create entirely new adventures.
Whether displayed proudly on a collector’s shelf or used to bring imaginative play to life, the assortment captures the spirit of the franchise that has captivated audiences for generations.
Recommended Selling Price: R429.99
Battle Cat Roars Into Action
No hero rides into battle alone.
The Masters of the Universe™ First Ones Battle Cat introduces He-Man’s fearless companion in a dynamic figure inspired by the 2026 live-action film.
Equipped with a fierce chomping action and five distinct roaring sounds, Battle Cat delivers an immersive experience that captures the excitement of the big-screen adventure.
Designed for younger fans while retaining strong collector appeal, the figure brings one of Eternia’s most beloved characters into homes across South Africa.
Recommended Selling Price: R349.99
Wield the Power of Grayskull
One of the most recognisable symbols in entertainment history is undoubtedly He-Man’s legendary sword.
The Masters of the Universe™ First Ones Deluxe Power Sword recreates the iconic weapon featured in the 2026 movie, allowing fans to channel the excitement of Prince Adam’s transformation into the most powerful man in the universe.
Motion-activated vibration effects enhance imaginative play, creating realistic battle sensations whenever the sword comes into contact with surfaces.
Suitable for fans aged six years and older, the Power Sword transforms playtime into a heroic adventure.
Recommended Selling Price: R660.99
Action Figures for Every Hero and Villain
The latest range also includes the Masters of the Universe™ First Ones Kids Core Assortment, offering a collection of classic heroes and villains inspired by the franchise.
Featuring bold character details, dynamic poses and battle-ready accessories, each figure encourages imaginative storytelling and endless adventures.
With characters sold separately and subject to availability, young fans can build their own personalised army of warriors and villains.
Recommended Selling Price: R159.99
Taking play a step further is the Masters of the Universe™ First Ones Kids Feature Assortment, which introduces interactive action features that make every battle more exciting.
With enhanced functionality and dynamic accessories, these figures bring the action-packed world of Eternia to life in new and engaging ways.
Recommended Selling Price: R199.99
The Ultimate Battle Cat Collectable
For dedicated collectors, the Masters of the Universe™ First Ones Chronicles Creature Battle Cat stands as one of the most impressive pieces in the new range.
Measuring 20 centimetres in scale and inspired directly by the 2026 film, this deluxe version of Battle Cat combines movie-accurate detailing with collector-focused design.
The figure features realistic eye effects, an articulated jaw, removable armour, a detachable saddle and advanced posing capabilities.
Designed to accommodate Chronicles figures riding into battle, it serves as both a display centrepiece and a premium collector’s item.
Its deluxe packaging also provides display options for collectors who prefer to showcase figures both inside and outside the box.
Recommended Selling Price: R529.99
More Than Nostalgia
The resurgence of Masters of the Universe demonstrates the remarkable ability of great storytelling to transcend generations.
For older fans, these figures offer an opportunity to reconnect with cherished childhood memories. For younger audiences, they provide an introduction to a universe filled with adventure, imagination and heroism.
As the new movie prepares to introduce the next chapter in the saga, the latest collection ensures that the battles of Eternia can continue long after the credits roll.
Whether you’re building a collection worthy of Castle Grayskull, searching for the perfect gift, or simply reliving the excitement of one of pop culture’s most iconic franchises, the latest Masters of the Universe™ range delivers exactly what fans have come to expect: action, imagination and the power of Eternia.
The full range is available now at leading retailers across South Africa.
