In a landmark collaboration set to redefine the Durban July experience, Makubenjalo, Martell and OMODA have joined forces to create one of the most anticipated luxury lifestyle destinations at the Hollywoodbets Durban July this year.
Three iconic brands. One extraordinary vision.
Following their standout presence at last year’s event, Makubenjalo in partnership with Omoda and Martell is set to return with even greater ambition, joined again by one of the world’s most celebrated cognac houses Martell as an official partner. Together, they will unveil an elevated marquee experience that embodies style, culture, innovation and modern luxury.
The 2026 theme, Country Allure, brings to life a world where heritage, craftsmanship and contemporary sophistication exist in perfect harmony. Drawing inspiration from the elegance of the countryside and the refinement of modern luxury, the experience will celebrate authenticity, self-expression and timeless style through a distinctly South African lens.
Before the glamour of race day takes centre stage, the journey officially kicks off with the Njalo’s Durban July Launch event on Friday, 26th of June, 2026.
This exclusive launch event will bring together SA’s leading tastemakers, creatives, media personalities and cultural influencers for an evening where luxury, entertainment and hospitality converge. Set against the backdrop of an elegant seated dinner, guests will enjoy curated dining experiences, premium hospitality and a programme featuring some of the country’s most celebrated musical performers and DJs.
Designed to immerse guests in the spirit of the theme long before race day, the evening will offer a first glimpse of the marquee experience at Hollywood Bets Durban July.
Makubenjalo has become a cultural destination renowned for curating premium lifestyle experiences that bring together music, entertainment and community.
In its partnership, Martell continues to represent excellence, audacity and the pursuit of distinction. With values that align naturally with the essence of this year’s theme; authenticity, heritage and sophistication come together to create memorable experiences and meaningful connections. Together with OMODA, who has rapidly established itself as a brand synonymous with bold design, innovation and contemporary luxury, perfectly aligned with the fashion-forward spirit of Durban July, the premium brand that is Martell boasts more than 300 years of heritage and craftsmanship.
The launch event at Makubenjalo marks the beginning of a remarkable journey towards Hollywood Bets Durban July 2026. It is the first chapter in a celebration that honours heritage, embraces modern luxury and showcases the power of collaboration between three brands united by a shared vision.
Njalo Durban July Tailormade packages include:
- Secured VIP Parking | Access to the Greyville VIP area
- Access to a fully staffed Njalos July VIP Marquee
- All inclusive gourmet catering (3 course) | Premium dining experience | All day Harvest – Table
- Welcome drinks by GH Mumm and Martell | Complimentary Bar Tab till 16:00
- Live Entertainment by Friends of Njalos, the best in the game
- Luxury comfort VIP seating
- Exclusive high-end VIP security
- Fully serviced VIP toilets | Charging Station | Private Cigar Bar
- Automatic entry to the Njalos July afterparty
On the road to the July, Makubenjalo will be also hosting the following activations and invited everyone to join us in the excitement:
19 June – Ce La Vi Activation
21 June – Mkhize Rooftop Activation (DBN)
As anticipation builds for race day, one thing is certain: Makubenjalo, Martell and OMODA are set to deliver an experience that captures sophistication in a way that is both distinctive and unforgettable. The road to Njalo is already underway so join the journey!
Follow all the excitement across our social media platforms and be part of the journey with.
#MartellNjalosJuly2026
