Echoing the eagerly anticipated and widely celebrated Barbie × Jenna Clifford collection launched last year, which was created as a testament to resilience, innovation, and the shared goal of inspiring all generations, Mattel and Jenna Clifford are proud to unveil a new addition to the range. In celebration of timeless design and in honour of the life and legacy of the late Jenna Clifford, the new jewellery piece carries forward her passion for meaningful creations while driving sustainable impact.
Designed as a meaningful yet attainable gift for young girls, friends, and loved ones, the piece launches on the 25th of September and will be available for R2 800. Each purchase will also contribute to the upliftment and empowerment of girls as 10% of all proceeds will be donated.
“At Mattel, we believe that what we create should inspire, endure, and uplift. We believe that this partnership with Jenna Clifford reflects exactly that: jewellery that carries stories, builds legacy, and contributes to meaningful change for girls across South Africa,” says Merve Yagci, Mattel South Africa Marketing Manager.
This necklace draws inspiration from the pink sapphire huggies and the matching ring with raised pillow-cap detail from the original BB x JC collection. Bringing together Jenna Clifford’s 33-year journey as a South African jewellery icon and Barbie’s enduring legacy of empowerment, the collection as a whole invites women of every generation to see jewellery not only as adornment, but as a lasting investment in themselves, their stories and their heritage.
“My mom always believed that jewellery is more than just beautiful, it’s deeply symbolic. It tells your story, and when created with intention and integrity, it holds long-term value that lasts beyond just one lifetime,” says Summer Clifford Kotzé, Head of Marketing & Creative.
For Jenna Clifford, giving back was never an afterthought, but a way of life. From launching initiatives such as Dream Big with World Record breaking Olympic swimmer Ryk Neethling in 2008, to mentoring hundreds of men and women over three decades, Jenna dedicated her time, energy, and love to uplifting others. She connected people, fostered networks, and became a trusted sounding board for countless people navigating the modern-day challenges of business and personal growth. Today, her daughters and the JC team remain deeply committed to nurturing this vision – continuing to inspire, empower, and create spaces where women can rise and true gender parity can be realised.
This collaboration honours that legacy by supporting TechnoGirl Trust, an organisation that empowers girls from disadvantaged backgrounds through mentorship and career exposure in STEM and retail sectors. The partnership not only seeks to raise funds for the trust but also involves the Jenna Clifford team directly mentoring three TechnoGirl learners, showing them that all their dreams are limitless and within reach.
“We are excited to be (potentially) the first jewellery brand to collaborate with TechnoGirl in their 21-year journey. For us, this partnership goes beyond jewellery – it’s about creating opportunities, sparking inspiration, and investing in the next generation of women,” adds Summer Clifford Kotzé.
Diamonds and gemstones have long been celebrated for their rarity and resilience, but above all, for the stories they carry through generations. True to Jenna Clifford’s ethos, this collaboration embodies the belief that jewellery is not just luxury, but living heirlooms designed to be worn, cherished, and passed down.
With Barbie championing self-expression for more than 65 years, the collaboration unites two iconic brands around a shared ethos: building something to last — in identity, in impact, and in the empowerment of South African women. Whether passed down from mother to daughter, or acquired as a personal milestone, each piece becomes part of a larger narrative, one that continues to inspire confidence, speaks to commitment, and reinforces generational strength.
The next chapter of Barbie × Jenna Clifford is here.
Invest in something extraordinary, in style, in story, and in yourself.
