Having officially opened their second store at the Zone in Rosebank last month, We Are EGG, the award-winning next generation experiential department store not only offers the ultimate shopping experience under one roof, but really is more of a lifestyle destination.
Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by South African retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store.
The beautifully curated, massive 3000 SQM space features some of the best local and international fashion brands for men’s, women’s and kids. The store also offers a beauty, home and jewellery department – all under one roof. Set to open this December, another exciting addition to the store will be quintessential restaurant & bar, Mamasamba.
Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper connected Joburg customer.
With the spirit of an independent, EGG has the scale of a department store, with over 1150 supplier applications prior to opening last month. With over 150 carefully selected brands who have poured their creative souls into this curated project, the passion is evident immediately as you enter the store.
