NESCAFÉ this week launched an on-trend way to make café-style iced coffee at home with the arrival of NESCAFÉ Espresso Concentrate in South Africa. Built for simplicity and creativity, the ready-to-use concentrate debuted at a consumer activation at Rosebank Mall (14–16 November) where visitors sampled the new range, tested flavour hacks and learned how to craft iced coffee in seconds: Pour it. Mix it. Hack it.
The concentrate is made from a rich Arabica blend and is being released in two expressions aimed at different taste moods: Sweet Vanilla, described as soft and creamy, and Black, for a deeper, more intense coffee profile. NESCAFÉ positions the product as a quick, consistent base for iced-coffee routines — whether you keep it classic with milk and ice or experiment with syrups, spices or dairy alternatives.
“At heart this launch is about creativity,” says Elizabeth Gichangi, Head of Marketing for Coffee at Nestlé East and Southern Africa Region (ESAR). “NESCAFÉ Espresso Concentrate gives people the confidence to create café quality iced coffee that reflects their taste and lifestyle. It takes something familiar and makes it feel new again — fresh, personal and effortless.”
Using the concentrate is intentionally simple: pour the espresso concentrate into a glass, add milk and ice, and the iced coffee is ready. From there, NESCAFÉ encourages consumers to “hack” their serve with flavour additions such as caramel, hazelnut, chocolate, honey or a pinch of spice — turning a single pour into a near-endless palette of home-made drinks.
The Rosebank Mall activation (14–16 November) served as a hands-on primer for shoppers, offering guided tastings and flavour-play demonstrations. NESCAFÉ also used the weekend event to crowdsource recipe ideas and to show how a single, chilled bottle of concentrate can become the building block for multiple drinks across the week.
NESCAFÉ frames the product as a match for today’s consumers: people who want café quality without queueing, or who value a creative, simple ritual they can personalise. The concentrate aims to appeal both to younger, experiment-minded drinkers and to established coffee lovers who prize convenience without compromising on flavour.
The new NESCAFÉ Espresso Concentrate is now available at leading retailers nationwide. NESCAFÉ is promoting the launch with the social-first line “Hack your iced coffee your way,” and invites consumers to share creations via its local channels: @nescafesa on Instagram and TikTok and NESCAFÉ on Facebook, using the hashtags #HackYourSummer and #MakeYourWorld.
For more product details and recipe inspiration, NESCAFÉ directs consumers to https://www.nescafe.com/za/.
