Juventus is embracing its earliest football roots with a fresh interpretation of one of the club’s most iconic colours. adidas and Juventus have officially unveiled the 2026/27 Away Jersey, a design that revives the club’s historic pink identity while introducing a contemporary look inspired by one of its most recognisable symbols—the zebra.
Available from 21 July 2026, the new away kit blends heritage with modern performance technology, combining elite on-field innovation with a design that also reflects football culture beyond the pitch.
A Return to Juventus’ Original Colours
Long before Juventus became globally recognised for its famous black-and-white stripes, the club played in pink.
For the 2026/27 season, adidas has brought that historic colour back into the spotlight, creating a jersey that honours the club’s origins while presenting it through a modern design language.
Built around a soft pink base, the jersey incorporates a subtle tonal engineered zebra pattern that pays tribute to Juventus’ enduring emblem. Flowing across the fabric, the pattern introduces texture, depth and movement while creating a visual connection between the club’s rich history and its future.
The result is a jersey that celebrates tradition without losing sight of contemporary style.
Heritage Meets Modern Design
The new away jersey balances classic inspiration with bold modern detailing.
Sharp black accents feature prominently on the collar, sleeve cuffs and adidas’ signature three stripes running across the shoulders, creating a striking contrast against the pink base.
A newly redesigned collar construction gives the shirt a clean and contemporary silhouette, while the Juventus crest sits proudly on the chest alongside the heritage-inspired adidas Trefoil logo, reinforcing the jersey’s blend of football tradition and modern identity.
The overall design has been created to feel equally at home on the football pitch and as part of everyday streetwear.
Built for Elite Performance
While the design draws heavily from Juventus’ history, the jersey incorporates adidas’ latest performance innovations.
The shirt is constructed using a lightweight engineered fabric featuring the tonal zebra pattern, helping improve fit while allowing greater freedom of movement during play.
It also features adidas’ CLIMACOOL+ technology, engineered to efficiently wick away moisture, maximise breathability and help players remain cool during high-intensity matches.
The combination of technical performance and thoughtful design ensures the jersey meets the demands of elite-level football while maintaining a refined appearance.
A Complete Away Kit
The 2026/27 Juventus Away Kit is completed with:
- Black shorts
- Black socks
- Coordinated pink detailing
- adidas branding throughout
Together, the full kit creates a cohesive match-day look that complements the jersey’s bold reinterpretation of one of Juventus’ oldest traditions.
Available Now
The Juventus 2026/27 Away Jersey is available from 21 July 2026 through selected adidas retail stores and online at adidas.co.za.
By combining the club’s original pink identity with contemporary design, technical innovation and the return of the iconic adidas Trefoil logo, adidas has delivered a jersey that celebrates Juventus’ past while looking confidently toward the future.
