Moroccanoil Treatment—the iconic product that pioneered oil-infused haircare—has a fresh new look for a limited time only. To celebrate its position as the #1 Hair Care Oil in the US,* the Moroccanoil Treatment Special Edition is available this fall with custom artwork. Pass it on!
The Moroccanoil brand was originally built by word-of-mouth for this revolutionary product, which makes hair smooth and manageable, fights frizz, and increases shine up to 118%.** In the last 10 years, Moroccanoil Treatment has grown from a stylist’s secret to a global consumer obsession sold in 70 countries around the world.
Joining forces with acclaimed artist Asia Pietrzyk, Moroccanoil has created vibrant artwork for the special-edition bottle, depicting women sharing their favorite beauty secret. It brings alive the message that people who know Moroccanoil Treatment love it and can’t wait to “pass it on” to their friends. If you know, you know! This is mirrored in a new ad campaign showcasing the same playful color palette and styling, which will be featured globally.
“Moroccanoil Treatment is what launched our brand years ago, and we are excited to bring new life to the packaging and engage new customers who haven’t used this incredible product before,” says Moroccanoil co‑founder Carmen Tal. “This is one of the biggest campaigns we’ve launched, highlighting the core of the brand and reaching new customers in new ways.”
Moroccanoil Treatment Original (100 ml) R790:
- Infused with antioxidant-rich argan oil and shine-boosting vitamins.
- Can be used as a conditioning, styling, and finishing tool.
- Leaves hair nourished, manageable, and smooth.
- Speeds up blow-dry time.
- Just one application increases shine up to 118%.**
Moroccanoil Treatment Light (100 ml) R790:
- Specifically formulated for the delicate needs of light-colored and fine hair.
- Infused with antioxidant-rich argan oil and shine-boosting vitamins.
- Can be used as a conditioning, styling, and finishing tool.
- Leaves hair nourished, manageable, and smooth.
- Speeds up blow-dry time.
- Just one application increases shine up to 118%**
