ASICS SportStyle is proud to introduce a landmark partnership with Anna Sawai, award-winning actress, former J-pop performer, and one of the most compelling cultural voices of her generation, to unveil its new Sensory Bloom Collection. It marks an exciting new chapter for the brand, uniting ASICS SportStyle’s spirit of movement with an ambassador who embodies it in every sense.
Best known internationally for her lead role in award-winning films, Sawai has rapidly established herself as a global force, with more big Hollywood credits to come. Fluent in both English and Japanese, the Japanese-New Zealand actress represents a modern, cross-cultural voice that resonates emotionally across borders.
Move Your Body, Move Your Mind
The campaign puts movement at its core, something Anna understands deeply as an actor, dancer and yoga practitioner. Anna showcases many of these skills and more in the main campaign video, which unfolds as a playful cinematic short where Anna and her stunt double find themselves locked in an escalating series of on-set duels. The result is a witty, energetic, sense-activating film that reflects the nature of the collection.
The Sensory Bloom Collection
This is a range designed for those who want to feel as much as they see. Softly-formed materials and marbleized textures, luminous colourways and tactile detailing combine to create footwear that grounds you in sensation with every step.
At the heart of the collection is the iconic GEL-CUMULUS™ 16 shoe, a beloved silhouette originally launched in 2014, now reimagined through a sensory lens. Glossy overlays, translucent mesh, and responsive cushioning bring a modern sensory experience to a classic form, while dual GEL™ technology inserts, FLYTEFOAM™ and FLUIDRIDE™ technology deliver the soft, responsive comfort the model has always been known for.
Joining it is the newly introduced HYPERSYNC™ shoe, a bold new model sculpted for movement. Drawing from archival ASICS wrestling and track & field footwear, the HYPERSYNC™ blends the precision of track spikes with the low-profile structure of wrestling shoes. Textured patent leather overlays, decorative stitching, breathable mesh, and logo detailing give the shoe a premium, engineered finish. Light, structured, and built for those who move with intent.
The ASICS SportStyle Sensory Bloom Collection is available now at Superbalist, Bash, Office London, Shelflife and Lemkus ranging from R2,599.90 to R2,999.90
