Since its initiation in 2012, the Scouting Menswear Competition set out to select the best of the best within a large pool of young menswear design talent. It has raised the profile of emerging menswear designers, introduced them to media and buyers, as well as supported them in breaking through into the retail market.
Today expectations from young designers are high – they are required to produce a comprehensive collection within a few months, be active on social media, have a strong industry and media presence and simultaneously cope with the business of fashion.
The Scouting Menswear Competition assists designers in coping with the demand to establish their brand soon after they have launched.
If you are serious about “the business of fashion” SA Fashion Week will spotlight your talent and give you the marketing platform needed to get to the top of your game.
The competition creates a unique platform for young fashion game-changers to grow towards a circular fashion system.
Most important is to understand what the design brief is asking of you and how you can meet the judging criteria.
DO YOU HAVE WHAT IT TAKES TO PLAY A ROLE IN FASHION?
If your answer is yes, you have to rethink how clothes are made and worn through a lens of circularity. Design a sustainable menswear collection for the ‘now’ fashion lover who values alternative design inspired by dress in street and sport with as much respect for technical innovation as for our people and our planet.
Your customer is confident and curious, with a modern, natural, and independent lifestyle curated from eclectic sources of art, culture, music, travel, food and design.
Your designs must be innovative, original, inspirational and tap into your culture. Make it chic and completely wearable and compostable. Your fabric selection must be luxurious and soft on the skin, considering the local temperatures in South Africa.
THE BRIEF:
From Sport to Street
Design a capsule collection of seven looks,, fusing your inspiration with any sport, and translating it to an
every day luxury trend-setting collection. Use 100% compostable fabrics and components within the collection.
