The objective of photography is no longer simply an act of documenting moments. We photograph to capture memories, record facts, or express our love of creativity. The beauty of modern technology is that it has given us more ways to better our photography skills. Zoom photography has brought us even further, allowing us to go beyond what the human eye can see, uncovering faraway unreachable lands. In contrast, macro-level photography captures nature’s wonders in the finest detail.
For years, zoom photography has been technically challenging with a smartphone camera as users and photographers are left dissatisfied with noise-filled, poorly lit images that capture minimal details. It was only recently, when HUAWEI released its very own Ultra Lighting Macro Telephoto Camera to the world, that users were finally able to get a taste of high-level zoom photography on a smartphone camera.
Launching with the new HUAWEI Pura 70 Series, the Ultra Lighting Macro Telephoto Camera is a game-changer.
Go the Distance with Telephoto Zoom Scenes
The HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra both support the Lighting Macro Telephoto Camera, which is equipped with a long travel slide zoom, producing extra clear images near and far. It is also equipped with the industry’s largest periscope telephoto aperture of F2.1 – enabling a record-breaking light intake that greatly improves telephoto image quality.
This also means users can enjoy full HD photography at every focal length. The Ultra Lighting Macro Telephoto Camera on the HUAWEI Pura 70 Ultra goes a step further with its 200x zoom range (0.5x~100x Zoom). This is a huge advantage, especially for travellers who can call on the telephoto camera function to zoom into a city’s bustling activities. For instance, users can zoom in on the modern architecture of highways and street infrastructure from an observation deck, allowing them to document their memories from multiple perspectives.
The HUAWEI Pura 70 Ultra also adds a new ‘Enhance images’ mode, which uses a high-image quality engine to fuse image information from different focal lengths and resolutions to generate a 25-megapixel high-definition photo, fusing multiple details to enhance the image definition, whether near or far.
The Ultra Lighting Macro Telephoto Camera recently won acclaim from reviewer DXOMARK, which rated the camera’s Zoom features highly, awarding it an impressive score of 164. Reviewers at DXOMARK were particularly impressed by the “pleasant macro perspective and sharp images” of the camera’s macro function. The review also noted the high level of details produced with its telephoto zoom at all tested ranges and the low noise levels even in lowlight conditions.
Impeccable Macro Photography
Additionally, with the camera’s Ultra Lighting Super Macro feature, users can photograph images up to as close as 5cm with crisp-sharp focus. On top of that, the camera is powered by a 35x zoom super-macro feature, which enables microscopic details to be photographed in exceptional clarity.
Hold your camera close to a small object, initiate the zoom function, and witness how the camera can bring out the finest details of the subject. For instance, the macro camera can portray the fine outline of an ant hanging off a petal or even the grainy texture of rust on a metal pillar.
Ultra Speed Snapshot: Nothing Escapes Your Vision
The HUAWEI Pura 70 Pro and Ultra’s Macro Telephoto Camera support HUAWEI’s latest Ultra Speed Snapshot feature, which allows you to photograph high-speed objects from a distance. This is made possible with the XD Motion Engine, which uses regional motion restore to bring out the details of moving subjects.
For instance, while at a racing event, try capturing a photograph of a speeding race car on the track from the grandstands. When the car approaches, zoom your camera at the moving subject and snap away. The resulting photograph effectively freeze-frames the race car, as if it were a still object, and still illustrates the car’s details in detail. Now, even vehicles moving at 300km/h can be photographed with this game-changing feature, giving users even more ways to enjoy and experiment with photography.
