Continuing on its mission to bring the most coveted luxury beauty brands to South Africa, ARC has launched LA-brand, Anastasia Beverly Hills (ABH), in all its stores, and online, exclusively.
The brand was founded by Romanian-born beauty entrepreneur, Anastasia Soare, who opened her Beverly Hills flagship salon in 1997, and launched the company’s first product line in 2000. ABH is known for its prestige brow products – to be meticulously applied using Anastasia’s patented Golden Ratio Eyebrow Shaping Method.
Customers can expect to get their hands on all the ABH cult favourites from the Dipbrow Pomade (R140), Brow Wiz (R470), and Brow Freeze (R470), to the Contour Kit (R980), Magic Touch Concealer (R640), Iced Out Highlighter (R760) and Luminous Foundation (R920).
“We are incredibly excited to be able to offer Anastasia Beverly Hills at ARC” says Kelly Fung, ARC’s Marketing Executive. “We pay close attention to what our customers truly want, and ABH has been on their wishlist for many months! With so many, diverse beauty shoppers in SA, we’re looking forward to offering the extensive ABH range of highly-coveted brow and colour products. It’s another win for ARC and our commitment to bringing the best in luxury beauty to South Africa.”
Soare was first to introduce brow shaping and products based on her Method – loved by some of the world’s most recognisable faces, such as Oprah to Cindy Crawford – and is widely credited for fuelling the multi-million Dollar brow-beauty industry. As an expansion to her brow offering, in 2014, ABH debuted its colour makeup line on Instagram, cultivating a relationship with
customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as Brow Wiz, Contour Kit, and Liquid Lipstick.
Now boasting over 100+ luxury beauty brands on their shelves, ARC is also giving customers the chance to get their ABH brow makeover in-store for a limited time. The ARCitects and in-store makeup artists have been trained by the brand to offer customers a full brow upgrade, using the official ABH brow-shaping method. Shoppers can visit any one of the ARC stores to have their brow makeover done.
