South Africa’s automotive industry is changing fast. From the rise of new-energy vehicles to shifting consumer behaviour and vehicle affordability, the sector needs trusted journalism that helps people understand what is happening and why it matters.
At the 2026 naamsa Accelerator Awards, powered by WesBank, Cars.co.za has earned recognition for its contribution to that conversation, taking home the Automotive Media House of the Year award. Ryan Bubear also received the Automotive Journalist of the Year award.
The double honour was unveiled at SA Auto Week 2026 in Durban, where Cars.co.za served as the official media partner.
The awards recognise contributions to innovation, growth, transformation and progress across South Africa’s automotive value chain.
More than motoring news
Cars.co.za’s recognition reflects an approach that extends beyond vehicle reviews and industry headlines.
Through initiatives such as DealerCon, Dave News and BizCars, alongside detailed reporting on the automotive economy, the platform connects manufacturers, dealer groups, finance partners, policymakers and consumers.
Its coverage explores the developments shaping the industry, helping audiences make sense of a sector influenced by economic pressures, technological change and evolving consumer needs.
DealerCon, hosted by Cars.co.za, brings automotive retail leaders together to discuss some of the industry’s biggest challenges and opportunities. These include changing consumer behaviour, digital retail, vehicle financing, affordability and the growth of new-energy vehicles.
Meanwhile, Dave News and BizCars provide industry-focused reporting and analysis on commercial, economic and policy developments affecting mobility in South Africa.
Together, these initiatives create opportunities for industry participants to share perspectives and engage with issues that influence the market.
Cars.co.za on creating conversations that matter
For Nicole Capper-Austin, Chief Marketing Officer at Cars.co.za, the award represents recognition of the work carried out across the organisation.
“Being named Automotive Media House of the Year is a proud moment for the entire Cars.co.za team,” she said.
“It recognises the value of building platforms where the industry can engage honestly with the issues that matter, from retail transformation and electrification to economic policy and consumer trust.”
She added that the platform aims to do more than report on developments in the sector.
“We do not want to simply report on the automotive industry; we want to help create the conversations that move it forward.”
The statement reflects the broader role that industry media can play: not only informing audiences, but also creating space for discussion around the decisions shaping South Africa’s automotive future.
Ryan Bubear recognised for automotive journalism
The second award celebrates the work of Ryan Bubear, who was named Automotive Journalist of the Year.
His recognition reflects his clear, data-driven reporting on vehicle sales, imports, electrification and the wider automotive economy.
These subjects can involve complex figures, policy changes and market movements. Bubear’s work aims to make those developments accessible while maintaining accuracy and editorial independence.
Speaking about the award, he highlighted the importance of journalism that gives readers the context behind the headlines.
“I’m deeply honoured by this recognition,” Bubear said.
“Good automotive journalism should do more than tell readers what is new. It should help them understand the economic, regulatory, and consumer forces shaping the industry and give them information they can trust.”
He also pointed to the growing importance of credible reporting in an environment where AI-generated content and misinformation are increasingly common.
His comments underline the value of independent journalism that helps audiences distinguish reliable information from misleading claims.
A platform for South Africa’s automotive future
Cars.co.za’s role at SA Auto Week 2026 extended beyond its awards recognition.
As the event’s official media partner, the platform helped facilitate discussions among government, manufacturers, investors, dealers and other stakeholders about the future of automotive manufacturing, trade, mobility and economic growth in South Africa.
These conversations matter as the industry navigates changes in technology, affordability, investment and consumer expectations.
The automotive value chain is broad. Decisions made by manufacturers, dealers, financiers and policymakers can affect businesses and consumers in different ways. Reliable reporting and informed industry discussion can help stakeholders better understand those developments.
The naamsa Accelerator Awards recognise contributions to the sector’s progress, and this year’s honours place both Cars.co.za and Bubear among the award recipients recognised for their work.
Why trusted automotive journalism matters
The double win highlights the role of quality journalism in a rapidly changing automotive market.
Accurate reporting, meaningful analysis and trusted platforms for discussion can support better-informed decisions across the value chain, from original equipment manufacturers (OEMs) and dealerships to financiers, policymakers and consumers.
As electrification, economic policy and affordability continue to shape industry conversations, access to clear and credible information remains important.
For Cars.co.za, the Automotive Media House of the Year award recognises its wider contribution to industry engagement. For Ryan Bubear, the Automotive Journalist of the Year award celebrates reporting that helps readers understand the forces shaping the market.
Together, the awards place the spotlight on a key part of South Africa’s automotive story: the importance of informing the industry, questioning developments and keeping the conversation moving forward.












