FNB and Boxer Bring 99c Bread to More South Africans

For millions of South Africans, every rand counts—especially at the grocery store.

Recognising the growing pressure that rising food costs continue to place on household budgets, FNB eBucks and Boxer Superstores have joined forces to make one of the country’s most practical savings initiatives available to even more families.

From 1 July 2026, eligible FNB Easy, Aspire and Prime Life customers who shop at Boxer stores and pay by swiping their FNB cards will qualify for the 99c bread benefit from the following week, allowing them to purchase up to four loaves of bread per month for just 99 cents each.

The expansion makes the benefit available at Boxer stores nationwide, increasing access to meaningful everyday savings in communities across South Africa.

Making everyday essentials more affordable

Bread remains one of the most frequently purchased staple foods in South African households.

While the saving on a single loaf may seem modest, the impact becomes significant over time for families managing tight monthly budgets.

By extending the benefit beyond FNB Easy customers to include Aspire and Prime Life customers—and expanding access through Boxer’s extensive national footprint—FNB is making the initiative more accessible and relevant to customers’ everyday shopping needs.

According to Lytania Johnson, CEO of FNB, the initiative is focused on providing practical relief where customers need it most.

“The financial pressure that many households face is often felt most at the grocery till, which is why the most meaningful solutions are those that provide simple, practical relief to customers’ pockets. This benefit is grounded in us listening to our customers and understanding the real pressures they face, so we can focus our support where it delivers the most significant difference in their daily lives.”

Johnson added that partnering with Boxer enables the benefit to reach more customers, particularly through the retailer’s strong presence in rural and semi-rural communities.

A partnership built around communities

The collaboration combines FNB’s customer insights with Boxer’s extensive retail footprint to deliver a benefit that is both simple to understand and easy to access.

For Marek Masojada, CEO of Boxer, the strength of the partnership lies in its practical value.

“The strength of this initiative lies in its simplicity, relevance, and the shared commitment behind it. FNB brings the deep customer insights and a clear understanding of the financial pressures that households face, while Boxer provides a trusted, accessible retail footprint rooted in communities across the country.”

He added that the partnership helps transform everyday shopping into an opportunity for customers to stretch their household budgets while maintaining access to essential food items.

A benefit already making a difference

Since launching the 99c bread benefit with Pick n Pay in September 2024, FNB has recorded significant customer uptake.

According to the bank, more than 6.3 million loaves of bread have already been purchased through the initiative, generating over R9.6 million in direct customer savings.

For Pieter Woodhatch, CEO of eBucks, those figures reflect the growing need for rewards that support everyday living.

“The 99c bread benefit meets customers where it matters most, at the point of purchase, helping them stretch limited budgets and put food on the table with greater certainty.”

He said the continued expansion reflects FNB’s commitment to growing the eBucks programme by focusing on benefits that customers value most and can access easily.

Helping families stretch every rand

According to Paul Coetzee, Commercial Marketing, Retail Media & Factories Group Executive at Boxer, affordability remains central to the retailer’s purpose.

“Boxer serves communities where affordability is critical and small savings add up over time. This partnership allows us to provide a basic staple at an affordable price point that supports household needs. Together, we’re helping families save on something they buy every week.”

Looking beyond banking

The Boxer partnership forms part of FNB’s broader strategy to combine banking, retail partnerships and customer insights to provide practical financial solutions beyond traditional banking services.

Looking ahead, FNB says it plans to continue expanding the programme while exploring additional rewards categories with Boxer.

As Pieter Woodhatch concluded:

“For many South Africans, something as simple as a loaf of bread can make a real difference. This benefit supports customers in those everyday moments, helping them stretch what they have a little further. As we continue to grow this initiative with Boxer, our focus remains on ensuring that the customers who need this support most can access it easily.”

With food costs continuing to challenge household budgets, the expanded 99c bread benefit demonstrates how strategic partnerships can help deliver meaningful savings on the essentials families rely on every day.