Fujifilm South Africa is reinventing the charm of film photography in a digital format with its latest camera – the Fujifilm X half (X-HF1). Apart from its retro rangefinder looks, the X half compact camera adds to its film photography charm by introducing physical features such as a frame advance lever and optical viewfinder, plus digital ones including Film Camera Mode.
However, perhaps most notable is the camera’s eschewing of horizontal aspect ratios, rather opting for 3:4 vertical framing. Both images and videos are captured vertically, and this is reflected in the vertical orientation of the optical viewfinder and LCD display at the back.
The X half compact camera evolved from the concept of classic half-frame cameras which were capable of shooting at half the size of 35mm film, so allowing for two images per frame. Building on the half-frame concept, the X half camera includes a 2-in-1 function, which enables users to combine two vertical frames for new ways of storytelling. Two still images, a video and a still, or two videos can be joined by simply pulling the frame advance lever or by using the dedicated X half smartphone app afterwards.
But for those photographers wanting the full retro experience of shooting film, it is the Film Camera Mode which will appeal most. In this mode, shooting is possible using only the optical viewfinder without the LCD monitor. After each shot, the frame advance lever is operated to proceed to the next shot – similar to advancing the film in old cameras. Also, the images can only be viewed after the specified number of shots have been taken (36, 54 or 72), adding an element of anticipation for the captured images.
Further contributing to the analogue appeal of the X half is the digital effects available to alter the appearance of the photos. Not only is 13 of Fujifilm’s Film Simulations included (which can be viewed and changed on the sub LCD at the back of the camera) but also 19 shooting filters, including Light Leek, Double Ex. and Miniature. These filters allow for diverse shooting expressions tailored to subjects and scenes. Grain Effect can also be adjusted, reproducing the unique graininess of film photos.
Designed with travellling in mind, the X half features a compact 240g body that evokes the charm of a classic rangefinder camera. The fixed 10.8mm F2.8 Fujinon prime lens is equivalent to 32mm in 35mm format, with the ability to adjust both the focus and aperture on the lens. Inside the X half is a 1-inch (13.3mm x 8.8mm) sensor with primary colour filter, allowing for a resolution of 17.74 million pixels.
The Fujifilm X half compact camera digitally recreates and evolves the analogue photographic shooting experience unique to half-frame film cameras. The camera will be arriving in South Africa during June 2025 for a recommended retail price of R14 999 incl. VAT.
