Huawei Consumer Business Group (CBG) unveiled several highly anticipated products that usher in a new era of foldable excellence as part of the “Unfold the Classic” HUAWEI Flagship Product Launch held in Dubai on December 12. Among these products is its new foldable smartphone, HUAWEI Mate X6, setting a new standard in foldable smartphones and further solidifying Huawei’s market leadership. The HUAWEI Mate X6 is expected to redefine the foldable experience with its innovative design, durability, advanced features, and exceptional user experience.
In addition to the Mate X6, Huawei introduced an impressive lineup of new devices, including the HUAWEI nova 13 series, HUAWEI FreeBuds Pro 4, HUAWEI FreeClip in Rose Gold, and the HUAWEI MatePad 11.5. This suite of products represents a new era of premium innovation, showcasing Huawei’s commitment to continuous advancement and delivering exceptional experiences for consumers across the MEA region.
HUAWEI Mate X6
The HUAWEI Mate X6 is a foldable smartphone that’s extremely thin, light, and exceptionally durable. It is complete with 2nd Generation Kunlun Glass, which protects the exterior screen, while a carbon fibre inner screen plate adds strength to the interior display. The phone features an advanced multi-dimensional hinge and a robust aviation-grade aluminium middle frame. The Kunlun Glass offers 25 times better drop resistance.
The HUAWEI Mate X6’s camera system is one of its standout features, designed to capture true-to-life colours. The 50MP Ultra Aperture Camera is equipped with a ten-size adjustable physical aperture, ranging from F1.0 to F4.0, allowing users to control depth of field and light intake with precision. The camera also incorporates Ultra Chroma technology, which uses 1.50 million spectral channels to boost colour accuracy by 120%. Equipped with an OLED exterior and a large internal OLED display, the Mate X6 supports a 120 Hz adaptive refresh rate.
Richard Yu, Chairman of Huawei Consumer Business Group, called the HUAWEI Mate X6: “A breakthrough technology from the inside out, bringing consumers a truly innovative foldable screen experience.”
Although, the HUAWEI Mate X6 will be available in three colours: Nebula Gray, Nebula Red, and Black, only the Nebula Gray will be available in South Africa from mid-April 2025
HUAWEI FreeBuds Pro 4
The HUAWEI FreeBuds Pro 4, the first-ever HUAWEI SOUND earbuds, sets new benchmarks for wireless audio. Featuring an Ultra-Hearing Dual Driver system, these earbuds deliver a rich and dynamic listening experience across a wide frequency spectrum, from booming bass to sparkling treble. Designed for exceptional clarity during calls, the FreeBuds Pro 4 features advanced AI noise cancellation and a high-sensitivity bone-conducting microphone. The earbuds can intelligently distinguish between human voices and environmental noise, isolating your voice while filtering out distractions. Whether at a concert or walking through a busy street, your calls remain uninterrupted, with crystal-clear sound.
HUAWEI nova 13 Series
The HUAWEI nova 13 Series, introduces a new Dynamic Plaid Texture Design, multi-focal portrait capabilities, and AI-driven innovations, ushering in a fresh wave of trendsetting functionality. Embodying the creative spirit of the younger generation, the series debuts in a striking new Loden Green colourway alongside classic Black and White options.
The HUAWEI nova 13 Series redefines front-camera photography with its 60 MP Ultra-Wide Front Camera and innovative features like the AI Best Expression. The ultra-wide angle allows users to effortlessly capture group selfies with everyone in the frame and showcase breathtaking scenery without needing a selfie stick. The AI Best Expression feature ensures every group photo is flawless by selecting the best expressions from burst shots. The 5X Selfie Zoom expands the creative possibilities, enabling close-up portraits and delivering detailed and cinematic-quality selfies. With the new 100 W HUAWEI SuperCharge Turbo, the HUAWEI nova 13 Series can charge to 50% in just 10 minutes.
HUAWEI nova 13 Series will be available in South Africa from the beginning of February 2025 through Huawei’s online platforms as well as select retailers.
HUAWEI MatePad 11.5
The HUAWEI MatePad 11.5 features an eye-soothing PaperMatte Display and productivity-boosting upgrades, including an enhanced HUAWEI Notes app. Designed with students and light-duty office workers in mind, this versatile tablet empowers users to embrace a paperless experience while enhancing efficiency, whether at school, home, or on the go.
The HUAWEI MatePad 11.3 will be available in South Africa starting from mid-February 2025 through Huawei’s online platforms as well as certified retailers. It will be available in stunning Isle Blue and sleek Space Gray.
HUAWEI FreeClip: Now in Rose Gold
The HUAWEI FreeClip combines pioneering audio technology with sleek, fashion-forward aesthetics. Now available in a captivating Rose Gold finish, the latest iteration of the HUAWEI FreeClip introduces a soft pink hue with subtle golden undertones, exuding a sense of romance and understated elegance. Alongside its stylish appeal, the FreeClip incorporates new features like the Dynamic Bass Algorithm, Head Motion Controls, and Drop Reminders. The Drop Reminders feature provides a gentle alert in the remaining earbud if one slips out during use, accompanied by a notification on your phone.
