Regardless of whether you’re a first-timer or even a seasoned client, you’re sure to have heard of the brand WAXIT, either from their clever branding specs, in conversation or from personal experience.
If you’ve ever had your hair stripped from your body, you know that a professional service is of the utmost importance when it comes to your waxing needs.
WAXIT is a popular wax bar defined as a refuge of removal, a haven of hairlessness, a sanctuary of smooth. They have so cleverly created a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full-service salons.
Committed to the silky and the smooth, WAXIT follow three simple steps: Prepare. Process. Pamper.
At WAXIT, they make sure that before and after your wax, your skin is cleansed, nourished and soothed. Their WAXITologists® are always available, professional and discreet. Plus, WAXIT offers additional treatments that aren’t available at “multi-functional” salons like full body waxing and vajacials.
With over 9 stores nationwide, 2022 boasts tremendous growth for the brand, with more than 4 new stores opening countrywide throughout the year, one of which is their very first Cape Town wax bar – said to be one of their most sought-after locations yet!
Franchisee owner, Anthea Dennis, hopes that WAXIT Table Bay “will become the GO-TO place for all waxing services. The experience is what will bring people back.”
When it comes to the brand itself, WAXIT boasts a reputation for being a luxury waxing service, offering quality wax bar treatments and products. It was for this reason that Anthea felt it was a good fit for her to engage with the brand and open up her very own wax bar.
“I am absolutely thrilled that Cape Town gets to enjoy the WAXIT experience now. They have been missing out for long enough. As a customer in Pretoria, I was able to enjoy the professionalism of the brand. They are not only quick; they get it right every time! I saw the gap in the Cape Town market for this exclusive waxing service and had to be the first one to open a store here,” she says.
As the first of its kind in the Western Cape, Anthea was faced with the hard decision of determining the perfect location for the first ever WAXIT wax bar.
