As one of South Africa’s most loved and recognisable pantry staples approaches a historic milestone, Black Cat Peanut Butter is celebrating a century of flavour, nostalgia and connection with a special limited-edition collaboration that brings heritage into a fresh, indulgent new form.
As the brand bridges into its 100th year, Black Cat has partnered with Paul’s Homemade Ice Cream, a youth-favourite quick-service ice cream brand, to launch a Black Cat-inspired dessert experience designed to delight both loyal fans and a new generation of consumers.
The collaboration introduces a decadent Black Cat swirl cone and peanut butter sundae, inspired by the unmistakable taste that has been part of South African households for generations. Rich, creamy and indulgent, the offering blends the comfort of nostalgia with modern flavour appeal — familiar yet exciting.
Two Heritage-Inspired Flavours for a Milestone Moment
In honour of the centenary, Paul’s Homemade Ice Cream will also unveil two new heritage-inspired ice cream flavours, created to celebrate Black Cat’s legacy while reimagining it through a contemporary lens.
PB & Jam-Packed Summer features smooth Black Cat peanut butter ice cream rippled with bright All Gold strawberry jam and layered with a rich peanut butter swirl — a playful nod to a classic pairing enjoyed across generations.
Black Cat Brunch Club takes inspiration from the iconic peanut-butter-on-toast moment, combining a crunchy Black Cat peanut butter base with milk chocolate stracciatella and spiced French toast crumb, finished with a festive holiday twist.
Together, the flavours bring the richness of creamy ice cream together with the nutty indulgence South Africans have loved for decades, creating a sensorial experience that celebrates memory, flavour and shared enjoyment.
A Celebration of Originality, Connection and Shared Joy
More than a dessert collaboration, the partnership marks the beginning of Black Cat’s centenary celebrations — a moment that honours the brand’s origins while inviting consumers to experience it in new and exciting ways.
At the heart of the campaign is the idea of transforming a simple treat into a symbol of shared joy, reconnecting South Africans to the moments, memories and flavours that have shaped their lives.
“Celebrating 100 years is about honouring where we come from while creating new moments to celebrate every generation,” says Thabiso Masehla, Spreads Portfolio Marketing Manager at Tiger Brands. “Partnering with Paul’s Homemade Ice Cream allows us to bring our heritage into a modern, fun and sensorially magical experience that consumers can taste, enjoy and share.”
Paul’s Homemade Ice Cream founder and owner Paul Ballen echoes the sentiment, highlighting the emotional connection behind the collaboration.
“Our brand has always been about fun, flavour and connection. Collaborating with a South African icon like Black Cat allows us to create something truly special for our customers — an experience that feels indulgent, emotional and exciting all at once,” he says.
Where and When to Experience It
The limited-edition Black Cat swirl cone and peanut butter sundae will be available for a limited time only at selected Paul’s Homemade Ice Cream outlets across South Africa, from 01 December 2025 to 31st December 2025.
As Black Cat steps into its next century, this collaboration offers a delicious reminder that some flavours are timeless — and that the memories they create are best shared.
