A new chapter in accessible computing has officially begun. iStore has unveiled the MacBook Neo, a bold new addition to the Mac lineup designed to bring Apple’s signature performance and design to more South Africans than ever before.
Starting from R11,999, the MacBook Neo signals a clear shift in the premium tech landscape — one where power, portability and price finally meet in a way that feels within reach.
Designed for the Way South Africa Works and Lives
From lecture halls to boardrooms, side hustles to small businesses, the MacBook Neo has been built with versatility at its core.
Encased in a colourful aluminium design and featuring a 13-inch Liquid Retina display, it balances aesthetic appeal with everyday functionality. But beneath its sleek exterior lies the real story — performance that punches well above its price point.
Powered by the A18 Pro chip, the device delivers fast, responsive computing for tasks that define modern life:
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Managing spreadsheets
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Editing photos
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Streaming content
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Running business applications
With up to 16 hours of battery life, it is engineered to keep pace with long days that stretch from productivity into entertainment — without missing a beat.
Switching from PC Just Got Easier
For many South Africans still operating on ageing laptops, the move to Mac has often felt like a leap. iStore is now turning that leap into a simple step.
Through its PC Buy Back programme, customers can receive a guaranteed R3,000 trade-in value when switching from a qualifying PC laptop to the MacBook Neo.
Launching from 11 March 2026, this initiative is more than a promotion — it’s a strategic push to lower barriers and accelerate digital upgrades across students, professionals and entrepreneurs.
Trade-In Power That Reduces the Upgrade Gap
Beyond PC Buy Back, iStore continues to offer competitive trade-in options for both Mac and PC users.
This means customers can:
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Trade in existing laptops
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Apply value directly to a new MacBook Neo
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Significantly reduce upfront costs
It’s a model that reflects a growing shift toward smarter, more sustainable tech ownership.
Built for Business, Backed for Performance
For small businesses, the MacBook Neo offers more than just hardware — it delivers operational confidence.
Each purchase comes with:
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A free three-year warranty
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Expert technical support
This ensures teams remain productive while reducing the risks and costs associated with downtime — a crucial advantage in today’s fast-moving business environment.
Protection That Goes Beyond the Basics
Customers can also extend their investment through iCare for Mac, iStore’s protection and warranty solution.
By extending coverage beyond Apple’s standard warranty, iCare:
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Enhances device longevity
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Provides peace of mind
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Helps maintain stronger future trade-in value
It’s a forward-thinking approach to ownership — protecting not just the device, but its long-term value.
A Seamless Digital Buying Experience
Modern consumers expect speed, simplicity and control — and iStore delivers through its digital ecosystem.
With the iStore app, customers can:
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Browse the full Mac range
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Compare models
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Complete purchases within minutes
Combined with expert in-store guidance, this hybrid experience ensures every customer — from first-time Mac users to seasoned professionals — finds the right fit.
Flexible Ways to Own a Mac
Recognising the diversity of its customer base, iStore offers multiple purchase options:
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Cash purchases
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Flexible payment solutions
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Tailored offerings for students, professionals and small businesses
This flexibility reinforces a key message: premium computing is no longer reserved for a select few.
Availability
The MacBook Neo is now available:
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At iStore locations nationwide
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Online at iStore.co.za
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Starting from R11,999
More Than a Launch — A Market Shift
The arrival of the MacBook Neo is not just another product release.
It represents a broader transformation:
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Making Apple technology more accessible
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Supporting digital growth across sectors
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Empowering users with tools that match their ambition
In a country where innovation often meets constraint, the MacBook Neo offers something powerful — possibility without compromise.
