South Africa — In a moment that signals both product excellence and the growing global influence of South African food innovation, Giraf Macadamia Milk has achieved a remarkable international milestone.
All four variants in the Giraf Macadamia Milk range have each been awarded Silver at the Farm Shop & Deli Product Awards — one of the United Kingdom’s most respected benchmarks for quality within the independent retail and speciality food sector.
A Clean Sweep on a Competitive Global Stage
Hosted in association with the annual Farm Shop & Deli Show at the NEC Birmingham, the awards programme drew a record number of entries in 2026, highlighting the intensity of competition across premium and plant-based categories.
Against this backdrop, Giraf’s achievement stands out not as a single win — but as a quadruple recognition.
The awards body confirmed that:
- Giraf Macadamia Milk Original
- Unsweetened
- Macadamia with Gluten-Free Oats
- Macadamia with Vanilla Extract
…each secured Silver Awards, a distinction reserved for products that demonstrate consistent excellence across blind judging criteria, including taste, quality, innovation, packaging, and commercial appeal.
“With a record number of exceptional entries reviewed by our panel of industry specialists, the competition was incredibly strong. Achieving a Silver Award requires consistently high scores across all areas — congratulations,” the organisers noted.
More Than a Product — A National Achievement
For Giraf, this recognition extends far beyond the brand itself. It reflects the strength and sophistication of South Africa’s agricultural value chain — proving that the country is not only a producer of raw commodities but a serious contender in premium, value-added food innovation.
Crafted from locally grown macadamia nuts and produced in South Africa, the product embodies a full-circle approach — from farm to finished product — that resonates strongly in global markets increasingly focused on traceability and sustainability.
According to Philip Moufarrige, Founder and Managing Director of Giraf Macadamia and CEO of AmberMacs, the achievement is deeply rooted in local excellence.
“This quadruple Silver is recognition not only of our product quality, but of South African macadamia growers and our local production standards,” he says. “To compete in the UK — one of the most advanced plant-based markets globally — and receive this level of validation is hugely encouraging. It shows that South African innovation can lead in premium, export-ready food products.”
Riding the Global Plant-Based Wave
As demand for dairy alternatives accelerates worldwide, Giraf’s success positions South African macadamia milk firmly on the international map.
Beyond taste and texture, the product speaks directly to modern consumer priorities — health, sustainability, and functional nutrition.
Giraf Macadamia Milk is:
- Dairy-free and plant-based
- Crafted from premium South African macadamias
- Naturally rich and creamy
- The only nut milk that naturally contains Omega 7, a fatty acid associated with metabolic health and skin elasticity, including collagen stimulation
This combination of wellness benefits and premium quality gives the product a distinct edge in an increasingly crowded global market.
From Mpumalanga to the World
Produced by AmberMacs in Mpumalanga, Giraf Macadamia Milk represents a broader vision — one rooted in sustainability, community support, and innovation.
AmberMacs’ mission is built on:
- Sustainably sourced macadamia processing
- Transparent and efficient partnerships with growers
- Ongoing training and development for employees
- Meaningful community support
The company’s commitment to quality and environmental responsibility is evident in every stage of production, aligning with the expectations of today’s conscious consumer.
A Proudly South African Product with Global Appeal
Giraf’s four award-winning variants — Original, Vanilla, Unsweetened, and Macadamia with Oats — are available at leading supermarkets, health food stores, and online retailers across South Africa and the United Kingdom.
As the global spotlight increasingly turns toward sustainable, plant-based innovation, this quadruple win is more than a moment of celebration.
It is a statement.
A statement that South African products can compete — and win — on the world’s most demanding stages.
