Rosebank Mall marked another milestone in its evolving retail journey with the opening of Livo, a contemporary luxury lifestyle store that officially opened its doors on Level 1 on 7 February 2026. The launch added a refined new dimension to the mall’s fashion and lifestyle precinct, reinforcing Rosebank Mall’s reputation as a destination where retail meets modern living.
As one of only two Livo locations nationwide, the Rosebank store introduced shoppers to a thoughtfully curated lifestyle experience that seamlessly blended design, functionality and everyday luxury under one roof.
A Destination for Beautifully Considered Living
Livo arrived in Rosebank as more than a store — it positioned itself as a destination for elevated living. The space showcased an extensive range of products across homeware, décor, kitchen essentials, fragrance, beauty, stationery, gifting and lifestyle accessories, each category carefully curated to reflect modern tastes and refined aesthetics.
From understated everyday essentials to standout statement pieces, the collection spoke to customers who value quality, detail and indulgence woven into daily life. Every element of the store reflected a balance between practicality and design-forward thinking, inviting shoppers to slow down, browse and discover.
A Store Designed for Inspiration and Discovery
The Rosebank Mall location presented Livo’s full lifestyle concept within a clean, contemporary retail environment. The layout encouraged exploration, offering visual inspiration while remaining accessible and functional.
With its carefully balanced mix of practical necessities and premium design-led items, Livo appealed to shoppers looking to enhance their homes and routines without compromising on style. The store’s aesthetic and product selection aligned naturally with Rosebank Mall’s premium positioning and evolving consumer expectations.
Strengthening Rosebank Mall’s Lifestyle Vision
According to Muhammad Varachia, General Manager of Rosebank Mall, Livo’s arrival reinforced the mall’s commitment to offering retail experiences that go beyond traditional shopping.
“Livo introduced a refined lifestyle offering that aligned seamlessly with Rosebank Mall’s vision,” said Varachia. “The brand added depth to our retail mix by offering customers a destination focused on beautifully curated products and elevated living. We were pleased to welcome Livo as part of our ongoing strategy to deliver distinctive, high-quality retail experiences.”
A Launch That Balanced Experience and Atmosphere
The opening of Livo was marked by a carefully curated launch-day celebration that reflected the brand’s ethos. Guests were welcomed with a ribbon cutting, welcome drinks and exclusive opening-day promotions, alongside interactive in-store competitions, raffles and a ‘guess the price’ activation.
A social media selfie station and curated food elements added to the atmosphere, while influencers were present throughout the day, helping amplify the moment without overshadowing the brand’s product-led focus.
A Growing Retail Mix Under One Roof
Livo’s opening formed part of a broader expansion of Rosebank Mall’s retail offering, with several new stores strengthening its appeal across lifestyle, dining, beauty and wellness.
Food lovers were drawn to Chowz Authentic Durban Experience, known for its mutton bunny chows and richly flavoured curries, while Now Now by Woolworths catered to shoppers seeking quick, quality meals on the go. Beauty enthusiasts explored M·A·C Cosmetics on Level 2, and fitness-focused shoppers found a dedicated destination at Xtreme Nutrition on Level 3, offering supplements, energy products and sportswear.
Together, these additions further positioned Rosebank Mall as a destination where variety, convenience and specialist retail converge.
A New Standard of Lifestyle Retail
With its doors officially open, Livo brought a fresh, design-led lifestyle experience to Rosebank Mall, offering shoppers a new way to engage with everyday luxury. Its arrival underscored the mall’s ongoing commitment to introducing brands that are relevant, premium and aligned with modern living.
For more information on Livo and its product offering, visit www.livo-sa.com.
