Male pattern baldness, a concern affecting millions of men worldwide, is now being addressed in South Africa with cutting-edge treatments by Dr. Gideon Alers, an emerging leader in aesthetic and anti-aging medicine. Based in Cape Town and Stellenbosch, Dr. Alers is not only dedicated to reversing the effects of hair loss but also challenging the stigma that surrounds male aesthetics.
“Hair loss isn’t just a cosmetic issue,” says Dr. Alers. “For many men, it’s deeply personal. Hair is tied to how they perceive their masculinity, confidence, and even their identity. My goal is to offer a solution that empowers men to feel like themselves again.”
With a growing demand for discreet, non-invasive treatments, Dr. Alers has introduced Platelet-Rich Plasma (PRP) Therapy, a revolutionary hair regrowth treatment, into his practice. This method, which harnesses the patient’s own blood to stimulate hair growth, has been clinically proven to promote significant improvements in hair density, with minimal side effects.
“PRP Therapy works by using the body’s own growth factors to rejuvenate hair follicles,” explains Dr. Alers. “It’s a natural, safe alternative to more invasive procedures, and it has shown remarkable results, with up to a 45% improvement in hair growth after the first round of treatments. Men are often surprised at how simple and effective it is.”
Male pattern baldness, or androgenic alopecia, can affect men as young as 20, but often becomes most noticeable between the ages of 40 and 60.
“Men often don’t talk about it, but hair loss can have a big impact on their self-esteem,” says Dr. Alers. “When they look in the mirror and see less hair, it can affect how they feel in social settings or even in professional environments.”
PRP Therapy offers a lifeline to these men, providing a subtle, natural-looking solution. “The beauty of PRP is that it’s your own body doing the work—there’s no foreign chemicals or surgical scars. It’s a highly effective way to restore not just hair, but a sense of self-confidence,” he adds.
While male aesthetics, particularly hair regrowth treatments, are his specialty, Dr. Alers is equally passionate about ensuring aesthetic medicine is accessible to South Africa’s diverse population. “It’s not just about appearance,” he says. “It’s about helping people, regardless of background, to look and feel their best.”
In his Cape Town and Stellenbosch practices, Dr. Alers integrates a range of advanced treatments into his patient care, including those from the Novita Biotech range. Known for its scientifically formulated products, Novita Biotech supports Dr. Alers’ holistic approach to aesthetics, ensuring his patients receive high-quality, evidence-based care.
“Male aesthetics is an area that has been underrepresented for too long,” Dr. Alers remarks. “I’m committed to breaking that barrier and offering tailored solutions for men—whether it’s through PRP for hair loss or other aesthetic treatments.”
One of the standout benefits of PRP Therapy is its minimal maintenance. After an initial series of three treatments, patients only need to return for follow-up sessions every six to eight months. The treatment is convenient and integrates seamlessly into a patient’s lifestyle, making it especially appealing to busy professionals.
“Men often hesitate to seek help for hair loss because they think it’ll be too time-consuming or obvious,” notes Dr. Alers. “PRP is discreet—most people won’t even know you’re undergoing treatment, but the results will speak for themselves.”
With its natural approach, PRP offers a long-term solution that helps men regain control over their appearance and their confidence, without the need for surgery or extensive downtime
