Mattel, Inc. revealed the all-new lineup for Disney Princess and Disney Frozen to consumers.
The all-new line from Mattel celebrates the magical adventures of Disney Princess and Disney Frozen with unrelenting attention to detail, incredible execution, and fresh thinking, bringing iconic characters and stories to life through rich systems of play that spark the imagination.
The line delivers consumer kids insights on what they want, including more animal friends and sidekicks, revealing innovation, castles, houses and vehicles, hair play and color change, and expanded storytelling opportunities. Offerings include beloved Disney Princess and Disney Frozen characters accompanied by accessories heart, such as Queen Elsa and the Water Nokk ready to adventure beyond Arendelle.
Toys are on shelves now, globally, including bright colours, true-to-character facial features, hair fiber tailored to the characters, and premium fabrics.
The Disney dolls line from Mattel will also include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a brand-new way with premium offerings to expand every fan’s collection. Together, Mattel and Disney will also bring the Disney Villains out of the shadows with a curated collection of premium dolls, capturing these mischievous characters in a new light.
The new lineup follows last year when Mattel announced it would have the global licensing rights to develop lines of toys for Disney Consumer Products, Games, and Publishing, including fashion dolls, small dolls, and figures.
Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess, and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Disney Frozen.
The New Line-Up Revealed is available nationwide and is subject to change and availability.
