In a move that blends pop culture, fashion, and flavour into one irresistible moment, Starbucks has unveiled a bold new global campaign inspired by The Devil Wears Prada 2 — a film that returned to cinemas on 1 May 2026, nearly two decades after redefining style and ambition on screen.
But this isn’t just a promotional tie-in.
It’s a full sensory experience — one that invites fans to taste the personalities that shaped a generation.
Where Coffee Meets Culture
For longtime fans, Starbucks has always been quietly woven into the DNA of The Devil Wears Prada universe — from Andy’s frantic coffee runs to the unspoken rituals of life inside Runway Magazine.
Now, that connection takes centre stage.
Launched globally from 27 April, the campaign introduces a curated lineup of four beverages, each crafted as a tribute to the film’s most iconic characters — transforming everyday coffee into a cinematic statement.
The Menu: Four Characters, Four Personalities
Each drink isn’t just a flavour — it’s an identity.
- The Miranda Caffè Latte
A no-foam, extra-shot, extra-hot Caffè Latte with skimmed milk — precise, commanding, and utterly uncompromising. Because anything less would raise eyebrows. - The Andy Oatmilk Cappuccino
A modern Oatmilk Cappuccino infused with caramel and cinnamon — a balance between simplicity and transformation, much like Andy’s own journey. - The Nigel Espresso Con Panna
A bold Doppio Espresso Con Panna with mocha — refined, confident, and unapologetically sharp. As Nigel would say: gird your loins. - The Emily Iced Chai Latte
An Iced Chai Latte with almond milk and caramel — meticulous, dramatic, and always prepared… whether delivered at a “glacial pace” or not.
Available in participating stores worldwide, South African customers can experience the collection from 27 April to 13 May 2026.
Stepping Inside the Story
According to Erin Silvoy, Senior Vice President of Global Marketing at Starbucks:
“We’re excited to bring that connection to life again, giving fans a way to step into the moment — starting with their daily coffee.”
And that moment doesn’t stop at the menu.
As part of the broader collaboration, Starbucks will also feature within The Devil Wears Prada 2 itself — further blurring the line between fiction and everyday life.
A New York Experience for the True Fashion Insider
For fans looking to go deeper into the world of Runway, select Starbucks Reserve locations — including the iconic Empire State Building store — will offer limited-edition copies of Runway Magazine, the fictional publication at the heart of the film.
It’s a detail that transforms the campaign into something immersive — a chance to not just watch the story, but step into it.
A Global Collaboration With Star Power
The film reunites its legendary cast:
- Meryl Streep as Miranda Priestly
- Anne Hathaway as Andy Sachs
- Emily Blunt as Emily Charlton
- Stanley Tucci as Nigel
Alongside new additions including Lucy Liu, Kenneth Branagh, Simone Ashley, and B.J. Novak.
Directed once again by David Frankel and written by Aline Brosh McKenna, the sequel promises to revisit the high-stakes world of fashion, ambition, and reinvention — now reimagined for a new era.
More Than a Campaign — A Cultural Moment
Lylle Breier, EVP at The Walt Disney Company, describes the collaboration as:
“A bold, clever, and thematic global program designed to delight fans around the world.”
And that’s exactly what it feels like.
From the first sip to the final scene, Starbucks invites customers to do more than order coffee — it invites them to participate in one of fashion’s most iconic stories.
To dress up.
To show up.
To sip like they belong.
The Final Word
As the campaign unfolds, one thing becomes clear:
This isn’t just about coffee.
It’s about identity, nostalgia, and stepping into a world where every detail matters — right down to what’s in your cup.
Because in the universe of The Devil Wears Prada 2, even coffee is a statement.
